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Shape magazine brings fitness to Singapore’s night scene by holding the first-ever dance workout party

Singapore, 21 May 2014 – Shape Glow 2014, a 90-minute dance workout party featuring two group exercises, Zumba* and Bokwa**, has drawn 700 participants. 

To be held at Zouk and Phuture, Shape Glow 2014 will be the first night-time fitness event organised by Shape Singapore, a women’s health and wellness magazine licensed under American Media Inc. and published by SPH Magazines Pte Ltd. 

The novel event to be held on Friday, 23 May has received an overwhelming response, with all registration slots snapped up within two weeks of its launch.

Led by True Fitness instructors, the session will comprise 45 minutes of Bokwa and 45 minutes of Zumba. But with high spirits and soaring energy levels, the crowd is expected to groove on even after the official workout draws to a close.

“The response to Shape Glow 2014 has been so infectious and amazing. Zumba and Bokwa are immensely popular around the globe, and everyone here will love the workouts too. We were excited to launch this event, and even more psyched to see the great response. Join us at our next fitness event – we prove that exercising can be fun!” said Li Yuling, editor, Shape, SPH Magazines Pte Ltd.

“Shape is proud to have introduced many original and exclusive sporting events for women in Singapore, from Shape Run to Shape Yoga, and now Shape Glow 2014. This dynamic addition speaks to the modern active woman who is adventurous and open to new, fun experiences. With our unique combination of events, our readers and partners can enjoy a holistic and engaging Shape experience that goes well beyond the pages of the magazine. To mark the Shape’s 10th anniversary this year, we will hold a total of five events – including our Birthday Bash in July – so there is plenty to look forward to,” said Diana Lee, General Manager, Fashion & Beauty, SPH Magazines Pte Ltd.

Each participant will receive goodies worth a total of more than $150, including a three-month subscription to the digital edition of Shape magazine, True Fitness passes, Reebok vouchers, food items as well as healthcare and personal care products. 

Shape Glow 2014 is pleased to have True Fitness as co-presenter and Reebok as official apparel.


Media Invitation
Your journalist, photographer and video crew are cordially invited to Shape Glow 2014.

Date: Friday, 23 May 2014
Time: 7pm to 10pm
Venue: Zouk & Phuture
17 Jiak Kim Street, Singapore 169420

Please RSVP to Vanni Cheong at 6319 1553 or cvanni@sph.com.sg by 2pm, Thursday, 22 May 2014.

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M

For more information, please contact:

Ms Caron Chan
Marketing Manager, Shape
SPH Magazines Pte Ltd
DID: 6319 5814
Email: ccaron@sph.com.sg 

Ms Vanni Cheong 
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553
Email: 
cvanni@sph.com.sg

*About Zumba 
A total-body workout created by Columbian American dancer Alberto “Beto” Perez. First choreographed to the beat of Latin music like salsa and merengue, Zumba fitness parties now combine upbeat world rhythms with easy-to-follow choreography.


**About Bokwa 
A cardio workout developed by Los Angeles-based fitness instructor Paul Mavi. Tapping into his native South African roots, Paul created a fun yet simple routine that involves drawing letters and numbers with the feet to the beat of pop tunes.  


About SPH Magazines 
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. Flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. Currently, more than 60 of SPH Magazines’ titles have digital editions that subscribers can read conveniently on their tablets, while websites such as herworldPLUS.com and HardwareZone.com have extended the company’s reach online, engaging readers with interactive content, capturing audience beyond print. SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, wholly owned subsidiary Blu Inc Media publishes titles such as LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa, targeted at high net worth readers in China and Hong Kong. With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers. Visit www.sphmagazines.com.sg for more information.

About Shape Singapore
Licensed from American Media Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise and health, to invaluable tips on living life to the fullest. The leading active lifestyle guide for women in Singapore, Shape motivates, inspires and embraces the most desirable lifestyle for active women – shaping their looks and their lives. Shape also has an edition in Malaysia, which is published by an SPH Magazines’ associate company. Visit www.shape.com.sg for more information.