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SPH Digital strengthens SPH’s advertising platforms with integrated and innovative digital offerings

Singapore, 8 May 2014 – SPH Digital, a new division of leading media organisation Singapore Press Holdings (SPH), today introduced SPH’s comprehensive suite of digital advertising solutions across its portfolio of award-winning online media properties to more than 500 advertisers at a trade launch held at Swissotel The Stamford. 

SPH Digital was created in February 2014 to harness the growth potential of SPH’s various digital offerings with concerted efforts to bring integrated solutions that are innovative, creative and enterprising to its advertisers and users. In total, SPH Digital has more than 25 websites which collectively reach an audience of 23 million unique browsers and command 360 million page views per month.


Mr Julian Tan, Head of SPH Digital, said: “SPH Digital wants to be more than just a media platform to brand owners. What we offer are opportunities to create unique digital brand campaigns that will excite audiences and generate returns for their investment. With our strength in the wide reach and the variety of our websites, SPH Digital is the most comprehensive yet targeted base for marketers who face increasing challenges of reaching and engaging their target audience in a crowded market.”
 
Business partners who were present at today’s event were re-acquainted with SPH’s well-established premium digital media platforms that are credible, trustworthy and rich in content.

The platforms showcased today included AsiaOne (www.asiaone.com), the online and mobile editions of SPH’s flagship daily newspapers, The Straits Times (www.straitstimes.com) and Lianhe Zaobao (www.zaobao.com), and other SPH newspapers with digital editions, like financial daily The Business Times (www.businesstimes.com.sg), The New Paper (www.tnp.sg), Chinese evening daily Lianhe Wanbao (www.wanbao.com.sg) and Malay daily Berita Harian (www.beritaharian.sg). 

Other interesting digital products that are part of SPH Digital include citizen journalism site STOMP, bilingual news and social media site omy.sg, as well as online classified portals like STJobs, STProperty and STClassifieds. 

SPH Digital has strengthened its online video capabilities to create more innovative options for advertisers. SPH Razor, which creates video content on lifestyle happenings in Singapore, can collaborate with brand owners to run online video marketing campaigns. It also manages the SPH Premium Video Network, a diverse collection of professionally produced video content from the libraries of The Straits Times, Lianhe Zaobao, The Business Times, AsiaOne and other third party premium content partners. The content would be screened across the vast network of SPH news and lifestyle sites.

Recognising the increasing popularity of content marketing, SPH has recently set up a Content Studio to give brands different means of communicating with their target groups. Experienced journalists work with advertisers to repackage relevant content from SPH’s extensive archives, create bespoke content and draw on brand-owned content. These are then propagated across premium SPH digital assets in the form of native advertisements – they sit alongside editorial stories but are flagged out clearly as sponsored content.  

Apart from the platforms under the umbrella of SPH Digital, advertisers also have the option of running integrated campaigns across other SPH subsidiary websites such as financial websiteshareinvestor.com, technology portal hardwarezone.com.sg and www.menshealth.com.sg, which is the website of popular men's magazine Men's Health. 

With the launch of SPH Digital, SPH now offers a full suite of premium media platforms for brands to easily and effectively launch their integrated marketing campaigns across multiple media platforms. This includes the best and most-read newspapers and magazines in Singapore, three popular radio stations, out-of-home media as well as on-site audience engagement through creative events that target both trade and individual consumers.

For more information on SPH Digital, visit www.sphdigital.com

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:


Adrian Cheong
Manager
Corporate Communications and CSR Division

Singapore Press Holdings Ltd
DID : 6319 2261 

Email : cheongcy@sph.com.sg

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.

Broadcasting

In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


Properties

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 


For more information, please visit www.sph.com.sg.