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Unique beers to make Singapore debut at Beerfest Asia 2014

Singapore, 21 April 2014 – Revellers at Beerfest Asia 2014 will be in for a treat as several unique beers make their Singapore debut, and their first foray into the Asia markets. 
These include Blue Sky Pilsner (4.5% alcohol), an award-winning beer brewed in traditional Czech-style by Blue Sky Brewery, which is based in Cairns, Australia. Brought in by Vespucci and Sons International Grocers, it is made with imported Premium Saaz hops for an aromatic and full-flavoured experience. There are also two new brews by German brewery Wunderbar – Wunderbar Pilsner (5% alcohol) and Alcohol-free Wunderbeer which offer consumers a fresh but yet crisp and light taste that differs from typical draft beers.  

For a revolutionary taste that goes against traditional beer flavours, exhibitor Beerstyle Distribution will be bringing in USA-based Rogues Ales’ Rogue Voodoo Doughnut Pretzel, Raspberry, and Chocolate Ale. This type of beer is best consumed when paired up with doughnuts and other desserts. This ale is only available at Beerfest Asia 2014 and nowhere else in Singapore. 

Beerfest Asia also embraces the world of ciders. One such cider is the limited edition Savanna Dark by Distell Group from South Africa which comes in its signature black bottle that will only be available at the festival. It is an all-natural cider, slowly crafted and brewed to deliver a distinctive full flavour, while possessing the crisp, premium apple taste.  

Serious beer enthusiasts who look forward to hand-crafted beers will not be disappointed. There is also Baladin Beers from Italy, renowned for its spiced beers which count spices and aromatic herbs such as rosemary, ginger and aniseed as its main ingredients brought in by exhibitor Dre@mfields. Spiced beers making their presence at Beerfest Asia 2014 includes the “Isaac” which is made from raw wheat and flavoured with coriander and orange zest; the “Wayan” which comprises ingredients such as five different cereals and nine different spices and the “Nora” which is brewed with wheat, myrrh and ginger.    

In total, beer enthusiasts at the upcoming Beerfest Asia 2014 can look forward to sampling more than 400 beers from 30 countries.

“We see more exhibitors launching new beers at Beerfest Asia over the years, using the festival as a gateway to introduce their products to both consumers and also to industry colleagues in Asia. The festival is not just about raking in sales for these exhibitors during the four festival days. A lot of leads are also spun off at the festival, leading to potential business growth,” said Mr Edward Chia, Festival Director of Beerfest Asia 2014 and Managing Director of Timbre Group

Currently in its sixth edition, Beerfest Asia is Singapore's premier beer festival, targeting both industry players and consumers. This four-day festival is organised by Beerfest Asia Pte Ltd, which is co-owned by Sphere Exhibits Pte Ltd and Timbre Group. Sphere Exhibits is the events, roadshows, and exhibitions arm of Singapore Press Holdings Limited (SPH); while Timbre Group is a home-grown music and lifestyle company that is behind the chain of Timbre live music bars, festivals and music academies. 

This year's event will be held from 12 to 15 June 2014 at the Marina Promenade (F1 tracks behind Singapore Flyer) and is presented by United Overseas Bank Ltd (UOB).

Beerfest Asia has grown in size and stature over the years, with last year’s event attracting a sell-out crowd of over 30,000 participants. 

Visitors to Beerfest Asia 2014 can also experience rock concerts featuring renowned tribute bands from Australia. This year will see the return of popular acts such as Queen tribute band “Killer Queen”, a perennial favourite at all Beerfest Asia events. Back by popular demand, it will enthrall with its full costume and instrument presentation to reproduce the original band’s trademark sounds and stage presence. 

Making its first time appearance at Beerfest Asia 2014 is Australian-based Chick Flick, an all-girl rock band who will perform a mixed bag of influential rock anthems from Guns & Roses, Led Zeppelin, AC/DC, Bon Jovi and Pink. 

Local musicians will feature their distinctive brand of musical styles at Beerfest Asia 2014. FungkiMunkees is a 9-piece band made up of musicians from the US, Europe, South America and South East Asia and will play some of the funkiest and grooviest hits.  JS Funk (Japan-Singapore Funk) brings together prominent Japanese and Singapore talents and offers an upbeat funk, soul, drum & bass jazz infused musical showcase.

Beerfest Asia 2014 promises a holistic experience for the casual social drinker as well as the serious beer connoisseurs. There will be beer appreciation talks and workshops helmed by industry speakers as well as auctions of beers and special merchandise. Visitors will also stand a chance to win prizes when they participate in exciting games and festival activities. 

For the first time, there will be a Brewkids Playard which is a play area for kids between the ages of 4 and 12 years (kids of ages 3 years and below must be accompanied by an adult who can enter for free). Located in the Comedy Lounge, this play area comprises indoor bouncing castle, ball pools and arts and crafts activities to keep the kids occupied. There will also be musical instruments workshops conducted by Timbre Music Academy. Brewkids Playard is opened only on Sunday 15 June 2014, from 12pm to 6pm and admission charge is $5 per child.

Ms Elaine Chia, General Manager of Sphere Exhibits, said: “Beerfest Asia has grown in stature over the years, both as a trade event targeting the industry players ranging from retail, to hospitality, food and beverage; and as a popular consumer event for both serious and casual beer enthusiasts.  Sphere Exhibits will continue to work with partners such as Timbre Group to expand and develop exciting programmes to meet the business and lifestyle needs of our target audiences.” 

Tickets are now on sale from SISTIC (www.sistic.com.sg / (65) 6348 5555) from S$20 onwards. Limited UOB Exclusive 4-Day pass at S$55 are available while stocks last. All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed on the festival grounds. 

For die-hard Beerfest Asia fans, limited VIP Packages with benefits such as eight hours of free-flow beers and express entry at the festival gates are also available.


FESTIVAL DETAILS

Dates & Times

Dates
Trade Public
Thursday, 12 June 2014     3pm to 5pm       3pm to 5pm 
Friday, 13 June 2014   6pm to 2am
Saturday, 14 June 2014   6pm to 2am  
Sunday, 15 June 2014     12noon to 10pm

 

Venue: Marina Promenade (F1 tracks behind Singapore Flyer)

Website:  www.beerfestasia.com

Social: www.facebook.com/BeerfestAsia
Twitter @beerfestasia 
www.youtube.com/beerfestasia
Instagram @timbremusic
#BFA2014 | #beerfestasia


TICKETING CATEGORIES

Tickets to Beerfest Asia 2014 are now available for sale

This is a general admission event, offering free seating and standing. 
Each ticket includes one complimentary welcome beer (with the exception of VIP tickets) to be redeemed on the festival grounds. 


  Thursday
12 June 2014
Friday
13 June 2014
Saturday
14 June 2014
Sunday
15 June 2014
1-Day UOB Exclusive Pass Sold out Sold out Sold out Sold out
1-Day Advance Pass S$20 S$28 S$28 S$20
1-Day Standard Pass S$30 S$40 S$40 S$30
4-Day UOB Exclusive Pass S$55 S$55 S$55 S$55
4-Day Pass S$80 S$80 S$80 S$80
1-Day VIP Package S$130 S$180 S$180 S$130
1-Day UOB Exclusive VIP Package S$117 S$162 S$162 S$117

Ticket handling fee applies for all tiers. 


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Sharon Chan (Ms)
Marketing Communications Executive 
Timbre Group
DID: (65) 6338 8277
Email: sharon.chan@timbregroup.asia

Low Seow Yee (Ms)
Marketing Manager
Timbre Group 
DID: (65) 6338 8277 
Email: sy.low@timbregroup.asia

Ian Lim (Mr)
Senior Manager, Marketing
Sphere Exhibits Pte Ltd
DID: (65) 6319 1653
Email: cwlimian@sph.com.sg

Yeo Siew Chi (Mr)
Manager 
Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: (65) 6319 1586 
Email: yeosc@sph.com.sg 


About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.


About Timbre Group Pte Ltd

Timbre Group was founded with the social mission of developing the Singapore music scene through the talent cultivation of local musicians, and growing sustainable audiences for them. Today, the Group has evolved into a holistic music lifestyle company with a diversified yet synergistic portfolio of businesses ranging from food and beverage, concert and festivals promotion and music education. It currently comprises five live music restaurants and bars, two international festivals (Timbre Rock & Roots and Beerfest Asia), a pizza restaurant and delivery service, an artist management agency, and two music academies. 

Timbre Group’s Portfolio of Brands
Timbre • Switch • Barber Shop • 12-inch Pizzas & Records • Timbre Catering • Timbre 12-inch Delivery • Timbre Music • Timbre Music Academy • Junior Academy of Music • Timbre Rock & Roots • Beerfest Asia 


About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele. 

Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, SPH's suite of digital products, including online editions of newspapers and magazines, as well as mobile applications, enjoy over 400 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.

Broadcasting

In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


Properties

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 


For more information, please visit www.sph.com.sg.