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Refreshed zbSunday offers a brighter and livelier read

Singapore, 26 March 2014 --- zbSunday, Singapore's No.1 Chinese newspaper on Sundays which is published by Singapore Press Holdings (SPH), will be refreshed with a new look and content starting 6 April 2014.

Readers are expected to see a bolder, cleaner and sleeker new masthead on the front page cover. New section masthead with colour coding can be found in the inside pages to differentiate the various sections.

Apart from a fresh design, the refreshed zbSunday is also packed with new content.

There will be comprehensive coverage of key developments in Singapore and abroad in the news section. There will also be more cross-platform news coverage between the digital and print editions. For example, reader's polls on zaobao.sg can be found in zbSunday.

Readers who follow business news can turn to the new Business section which is now paginated on the back page. The Business section offers features, analyses, interviews with industry movers and shakers, wealth management, property watch and investment tips.

Sports fans will get to read commentaries written by veteran sports writers in the Sports section. The What's On page will be expanded to include more stories on local attractions such as the "must-go" places and "must-do" activities in Singapore.

zbWeekly, the lifestyle section of the Sunday newspaper, will retain its magazine look with pages of vibrant and colourful layout showcasing the latest trends, fashion, entertainment and shopping.

zbSunday, an essential read for the Chinese community, complements Lianhe Zaobao, which is published from Mondays to Saturdays. 

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: "Lianhe Zaobao is committed to providing a quality and enjoyable read to our readers. We hope the refreshed, more contemporary look of zbSunday can reach out to the younger audience and excite our loyal readers at the same time."

Ms Maureen Ho, Editor of zbSunday cum Special Projects Editor, said: "The Sunday edition of Lianhe Zaobao was rebranded with a new identity as zbSunday in August 2004. As zbSunday enters its 10th year, we hope to make it even more fun and vibrant with a new look and fresh content."

In appreciation of readers' support, zbSunday will be organising three reader's contests offering great deals such as KFC breakfast for the family, Fairmont Singapore Spa Staycations and High Tea at Tian Fu Tea Room. Participation details can be found in the new issue on 6 April.

Readers who are keen to subscribe to Lianhe Zaobao can call 6388 3838 or email circs@sph.com.sg.

 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Maureen Ho 
Editor, zbSunday cum Special Projects Editor
Chinese Newspapers Division
Singapore Press Holdings Ltd
DID: 6319 1891
Email: hosf@sph.com.sg

Francis Mah
Senior Manager
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1028
Email: mahys@sph.com.sg 

Chok Huey Jiuan
Brand & Promotions Manager
Product Branding & Promotions
Strategic Marketing
Singapore Press Holdings Ltd
DID: 6319 1518
Email: chokhj@sph.com.sg


About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, SPH's suite of digital products, including online editions of newspapers and magazines, as well as mobile applications, enjoy over 400 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting
In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 

Properties
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 


The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

 

  • Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
  • The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.


The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 

For more information, please visit 
www.sph.com.sg