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Female magazine celebrates its 40th anniversary with a special collector’s edition for its April 2014 issue

Singapore, 26 March 2014 – Female, a publication of SPH Magazines, is commemorating its 40-year-old milestone with its biggest issue ever - an upsized edition with refreshed design and sharper content. It is also throwing a birthday bash on 11 April 2014 at the W Hotel. 

Instead of its regular sections, Female’s April issue is a reinterpretation of the magazine with breathtaking visual spreads and in-depth features that keep its readers on the cutting-edge of the fashion and beauty scene. The April issue also presents the magazine’s revamped look.  It features a modern masthead, new fonts and a sharper, more fashion-forward layout. The masthead for this edition comes in three different colours. 

The special issue is packaged in a limited edition box set (retailing at $18 exclusively at Kinokuniya) with specially customised gifts for readers: two Nars cosmetics pouches in red and black, and Nars beauty products worth up to $40. Regular issues (at $7 a copy) also come with a free Nars cosmetics pouch in red or black.
 
The challenge in making a 40-year-old magazine “relevant, resilient and resonant” – according to its creative editor Jeanette Ejlersen – is to stay relevant and to always be forward thinking. While many magazines take a retrospective approach to their anniversary editions, Female wanted to create a collector’s magazine, not unlike a coffee-table book. 

Jeanette said: “I didn’t want to look back because the nascent Female and its present state are two completely different magazines; it’s two different eras. Furthermore, we’ve expanded the fashion and beauty sections to include pop culture, design and art. We are, and always have been, a fashion-forward magazine.”

For the special collector’s edition, the team has created a unique feature: 40 Things We Love, a visually stunning and glossily curated section that celebrates all the things they covet and adore. It includes brands, ideas and products.
 
Diana Lee, General Manager of SPH Magazines, said: “The refreshed Female magazine boasts a highly relevant and visually impactful environment for advertisers and readers – they can look forward to a magazine that appeals to their cosmopolitan sensibilities. We also want to thank them for their support over the years.”

Readers can expect a year of dedicated celebrations - an exclusive, by-invitation-only party at W Singapore’s stylish Woobar to celebrate the occasion with partners; the annual Female Catwalk and a series of party collaborations with fashion labels. 

Media Invitation
Your journalist, photographer and/or video crew are invited to Female’s 40
th anniversary party. Details as follows:

Date: 11 April 2014
Time: 7.30pm – 10pm
Venue: W Hotel (21 Ocean Way)
 

Please RSVP to Vanni Cheong at 6319 1553 or cvanni@sph.com.sg by 10 April 2014.

ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M

For more information, please contact:

Michelle Leong  
Team Lead, Marketing 
SPH Magazines Ltd
DID: 6319 5722
Email: 
michlps@sph.com.sg

Joelyn Tan
Senior Executive 
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1895
Email: 
tjoelyn@sph.com.sg

Vanni Cheong 
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553
Email: 
cvanni@sph.com.sg


About Female

Female is Singapore’s leading fashion and beauty magazine. Every month, Female delivers to its trend- and brand- conscious readers, the hottest looks from the fashion capitals of the world, profiles of the biggest designers, and the very best in style advice; as well as all the latest beauty news, from the most revolutionary products and services, to the most up-to-the-minute trends. According to the AC Nielsen Media Index 2013, Female’s readership is 102,000. It is vibrant and dynamic, a must read for stylish fashionista and beauty junkie.


About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.


With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. Flagship title Her World and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, Home & Decor, Men's Health, Nuyou, Torque and HWM are among the highest-read titles in their respective lifestyle categories.

Currently, more than 60 of SPH Magazines’ titles have digital editions that subscribers can read conveniently on their tablets, while websites such as 
herworldPLUS.com and HardwareZone.com have extended the company’s reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. 

In addition, wholly owned subsidiary Blu Inc Media publishes titles such as LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa, targeted at high net worth readers in China and Hong Kong.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.