Singapore, 25 February 2014 — On 2 March (Sunday), 3,500 eager runners will take on Singapore’s most grueling urban obstacle race. The Men's Health Urbanathlon 2014 will be bigger, better, and tougher than its previous iterations, and features five new and upgraded obstacles along a 14km course that runs through the heart of the island’s central business district.With brand new obstacles like Leap of Faith, Peaks and Troughs, Balance Sheet, Curve Analysis and Wire House, all Urbanathletes will need to dig deep into their physical and mental reserves to conquer this contest. (See Fact Sheet for full descriptions of obstacles).The highlight of this year’s race will be the new Mystery Obstacle, which will test participants’ five senses like no other race. Marking the first time such a challenge has been introduced, participants will have to wait until the very day of the run to find out what awaits them.
This year’s competition will also see participants receiving a race pack worth over $400, including an Adidas race T-Shirt and a complimentary six month digital subscription to Men’s Health.Mystery Obstacle looming largeSeveral local celebrities will also be taking part in the Urbanathlon, as well as elite athletes such as Anne Qi Hui, parathlete Mohd Shariff Abdullah, Singapore’s very own “Blade Runner”, as well as Team Singapura Everest, which consists of seven Singaporeans aiming to scale Everest in 2015, in conjunction with our nation’s 50th independence anniversary. Ms Pang Lee Cheng, General Manager, SPH Magazines, said: "Clearly the Men's Health Urbanathlon is growing from strength to strength, and we're thankful for the support from our fans, who have continually supported this run in growing numbers the last 5 years. This is due to our well-designed race concept, which continues to challenge Singapore runners, and also connects the various sponsor brands to a deeply relevant and engaged audience.”The Singapore Men’s Health Urbanathlon is jointly organised by SPH Magazines, HiVelocity and presented by Scoot. Adidas is the official apparel of this race, and the main sponsors include American Express, Aquarius, Canon, Jockey, Lab Series, MaxiNutrition, Nautica, Polar, True Fitness and Urban Homme. ISSUED BY SPH MAGAZINES PTE LTD.
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For more information, please contact:
Corporate Communications & CSR
Singapore Press Holdings Ltd
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About HiVelocity Events Pte Ltd
Started by athletes, HiVelocity Events is a company built on pure passion and love for sports. The company specialises in sports marketing and sports event management. HiVelocity Events is amongst the top sports event agencies in Singapore and has developed quality sporting events in Asia for a diverse range of organisations and audiences.
It is the company’s vision to inspire, motivate and create a great sporting experience for all. Successful large-scale events include the Aviva Ironman 70.3 Singapore Triathlon, which is the best-organised Ironman 70.3 in the Asia and offers qualifying slots to the World Championships. Other well-received events include the Nike We Run SG, adidas King Of The Road and J.P. Morgan Corporate Challenge. The company is also the creator and organiser of the unique Sundown Marathon – Singapore’s only night run that consists of a 100km ultra marathon race. Sundown Marathon put Singapore sports on the map when it was nominated for The Most Innovative Event Award at the prestigious International Sports Event Management Awards 2012 in London. For more information on HiVelocity Events, please visit www.hivelocity.com.sg.About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com,Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.