28 June 2005, Singapore - Her World has come a long way since it was first published in July 1960. Says its editor Rachel Tan: "Over the years, Her World has moved with the times yet touched the pulse and heart of the modern woman at every decade. And in the last 18 months, SPH Magazines is experiencing a growth spurt as never before, taking Her World to three more countries - Malaysia, Thailand, and China - while launching several magazines. The combined energy and resources put us in a prime position to sharpen our focus as Singapore’s last word on fashion and women’s issues."
Adds Ms Tan: "Like in Singapore, Her World aims to become an integral part of women’s lives in the region as a fashion-forward leader, but also in lifestyle, career, money and relationship matters."
To kick off Her World’s 45th anniversary celebrations, a search for the first issue of Her World - the July 1960 edition - was conducted early this year. A loyal reader, 65-year-old Jenny Low, showed up with a well-kept copy and a sentimental story behind it. She had fallen in love with the Rolex watch advertised at the back of the magazine, and months later, her husband bought her that watch as a wedding gift. And she has kept the watch - and the magazine - both in pristine condition, since.
We are rolling out the red carpet at the Her World 45th Anniversary Champagne Party for advertisers and trade partners on July 1 at the Paragon atrium, with a multi-label fashion show. Door gifts include a limited reproduction of the first issue of Her World.
On July 2, a Her World readers’ party will be held at 3 pm at the same venue. The first 300 readers to show up with the July 2005 issue of the magazine will gain entry to a fashion show, and stand to win prizes too. The first 100 readers will receive a Lancome gift.
What readers will look forward to most is our 45th Anniversary Suzuki Swift lucky draw. Yes, Her World is giving away a car! Readers stand to win a red hot all new Suzuki Swift 1.5L Auto. Contest forms are found in the August to October 05 issues.
Her World being 45, a special promotional section called ’Fabulous 45’ in the August to October 05 issues of Her World will list 45 sets of prizes, from fragrance and beauty packages to jewellery that readers can win each month.
Catch us live! Her World takes its ’Fabulous 45’ promotions on the road, to Wisma Atria (July 30/31), Compass Point (Aug 12/13) & Causeway Point (Sept 24/25). Readers will enjoy attractive subscription gifts, fun and games, and loads of prizes at the roadshows.
There’s more! Readers can sign up for The "Her World Girlfriends Shopping Trip to Bangkok". Her World has designed a fabulous 3D2N Valuair holiday for readers to enjoy exquisite Thai cuisine and non-stop shopping at Bangkok’s best shopping destinations at a special price. They will also be pampered with marvellous beauty treatments like manicures, pedicures and massages organised just for them. Three flights will be chartered for the trip to take place in October. More details and registration forms are available in the September issue of Her World.
October fest! Catch us at our annual event, Women’s Fair @ Takashimaya Square (Oct 21-23), for Her World readers. There will be gifts galore, special deals from participating advertisers, and non-stop entertainment over the weekend.
Look out for all these exciting Her World 45th Anniversary Celebrations activities ahead!
Issued by SPH Magazines Pte Ltd