Singapore, 8 January 2014 --- Singapore Press Holdings (SPH) announced today that it has chosen AT Internet, a major player in the field of Web Analytics and Online Intelligence, to provide digital analytics solutions for all its websites.
With this partnership, AT Internet will provide qualitative and quantitative data to help SPH drive continual improvement for its users' online and mobile experience in digital media.
As Asia's leading media organisation with 19 newspaper titles, SPH also publishes 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Beyond print, the Internet editions of SPH newspapers enjoy over 300 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV.
Staying in the forefront of new media, SPH has also launched a range of Android and iOS applications on tablets and smartphones for various publications including The Straits Times, Lianhe Zaobao, The Business Times, Lianhe Wanbao and more.
Mr Geoff Tan, Senior Vice President & Head, Strategic Marketing, SPH, said: “Over the years, digital consumption patterns across devices and platforms have drastically changed with the growing emphasis on mobile and social media platforms. To align ourselves with such changes, SPH sourced for the most suitable digital analytics solution available in the market to up our engagement of online consumers, grow brand loyalty and build new revenues.”
Mr Jean-Baptiste Roux, VP Sales of AT Internet, said: “Our experience in managing international projects combined with our powerful, high security, customisable and innovative platform convinced SPH to work with AT Internet. Our local consulting teams are already very excited to work hand in hand with the SPH teams in implementing our solutions.”
Jointly issued by:
Singapore Press Holdings Limited
Co. Regn. No: 198402868E
Applied Technologies Internet SAS
Co. Regn. No: RCS Bordeaux B 403 261 258
For media queries, please contact:
Mr Chow Keng Choon
Singapore Press Holdings
Tel: 6319 1787
Mr Francis Mah
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1028
About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages, and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 300 million page views with 20 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.
About AT Internet
AT INTERNET – “AGILE BUSINESS DECISIONS“ - AT Internet, a major player in the field of Web Analytics since 1995, helps companies drive their online performance and optimise their presence on all online marketing channels such as web and mobile sites, applications, e-CRM, social media etc. The company’s Online Intelligence solutions provide reliable, valid, complete decision-making data. AT Internet has placed agility at the heart of its innovation process to provide its clients with an evolutionary and 100% modular solution that responds to the challenges faced by companies today. The strength of AT Internet’s technology and the quality of its customer relations are recognised worldwide. AT Internet has more than 3,500 clients all over the world from all sectors. The company, which has more than 150 employees, is present in 20 different countries through its subsidiaries and partners. Further information:www.atinternet.com