Singapore, 16 April 2013 – ICON, a publication of SPH Magazines, makes its digital debut this month. Readers will now be able to access a digital replica of the print magazine on their tablet devices via platforms like Apple Newsstand, Google Play, Magzter and Zinio.
Besides providing readers with greater ease of accessing ICON on the go, the digital edition also offers more benefits to advertisers as they can now utilise various interactive elements, such as videos, to enhance and complement their advertising and marketing campaigns. The digital edition also effectively allows for easier access and a wider reach.
ICON, which has a controlled circulation, is the definitive Chinese luxury publication for the affluent and famous, including the bilingual elite, high society ladies and high fliers.
Ms Elsie Yah, Managing Editor of ICON, said: “A tablet edition of ICON makes it even more convenient for our increasingly digitally savvy readers to access content anywhere and any time.”
Mr Dennis Pua, Managing Director of SPH Magazines, said: “The last eight years saw ICON fostering stronger ties with our business partners, introducing spin-offs from the main magazine and continuously producing a high-quality magazine. With ICON making its digital debut this month, it further reinforces our commitment in bringing the content experience to another level, especially for readers who are always on the move or travelling. At the same time, we are able to offer more options to our advertisers to carry out creative marketing campaigns for their brands.”
ICON Malaysia, which is published by Blu Inc Media Sdn Bhd, a subsidiary of SPH Magazines Pte Ltd, is also available on the digital platform.
ICON Singapore digital edition is available in both single and annual subscriptions at S$18 and S$216 respectively.
ISSUED BY SPH MAGAZINES PTE LTD. Co. Regn No.: 196900476M
For more information, please contact:
SPH Magazines Pte Ltd
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097
Launched in March 2005, ICON is Singapore’s first and most established Chinese lifestyle magazine for the well-heeled. ICON brings the world of luxury to its readers, with reports on the most exclusive parties here and abroad, the most coveted and exquisite fashion and beauty money can buy, as well as the glamorous lifestyles of uber high-flyers. ICON is the definitive style guide for the affluent and famous, and the voice for Singapore’s bilingual elite. Published by SPH Magazines, ICON was recently ranked second place for Chinese Magazine of the Year 2012 in a Magazine Rankings Study done by Marketing Magazine.
ICON has also won several awards, including the MPAS Chinese Magazine of the Year (2009 and 2010), Award of Excellence in Design & Layout category in the Asian Publishing Management Awards 2007 and Gold Award for Best Magazine in Overall Design in the IFRA Asia Media Awards 2008. It also has a Malaysian edition.
ICON publishes two spin-offs, an annual watch and jewellery guide, ICON Moments, and ICON Weddings, which features exclusive reports on celebrity weddings, exotic honeymoon destinations, ideas to style the newly-weds’ love nest, haute couture gowns that go from runway to aisle, on top of unique wedding bands and exquisite gems to complement the beautiful bride.
ICON Moments won the Silver Award for Best in Magazine Cover category in the IFRA Asia Media Awards 2007 and Excellence Award in Design and Layout category in the Asian Publishing Awards 2008. Most recently, ICON Moments won a Bronze award for Watch Magazine of the Year at the MPAS Awards 2010.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formerly known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.