Singapore, 21 March 2013 – Singapore Press Holdings (SPH) bagged a total of four awards at the inaugural MOB-Ex Awards gala dinner ceremony held this evening at Four Seasons Hotel, Singapore.
The MOB-Ex Awards is organised by Marketing Magazine, and is the first of its kind in Singapore to recognise leading contributors to the market’s vibrant mobile marketing ecosystem. It also honours organisations that have pushed the limits towards measurable success via the mobile platform through campaign strategies and mobile marketing programmes.
SPH made a clean sweep in the 'Best App/Content by a Media Owner' category, with The Business Times clinching a Gold, SPH UnionWorks clinching a Silver and The Straits Times clinching a Bronze. The Straits Times also won a Silver in the 'Best User Experience' category.
The Straits Times and The Business Times apps were developed to feature content in three different editions – free breaking news for real-time updates throughout the day, print edition which incorporates news stories from the physical copy of the papers with optimised reading experience from mobile devices, as well as the PDF edition of the physical paper for readers who prefer the ‘hard copy look’ on their mobile devices.
Mr Felix Soh, Digital Media Editor of the English Malay Newspaper Division, said: “The awards are an affirmation of the quality, appeal and positive user experience of our mobile apps. We have recognised very early that mobile is the way to go in reaching and engaging audiences. All credit for the success of our mobile products must go to the creativity and hard work of our mobile, online, design and technical teams."
The HOT FM91.3, UFM100.3 and Kiss92 apps are the first radio streaming apps in Singapore to introduce direct social interaction with DJs and the radio brands. All three apps feature a host of interactive features for users such as the ‘Rate the Hits’ function. All three apps have seen a steady increase in downloads and usage. The HOT FM91.3 app has more than 200,000 downloads to date while the UFM100.3 app has over 100,000 downloads. Its latest addition, Kiss92, has garnered more than 80,000 downloads.
Ms Goh Wee Wang, General Manager of SPH UnionWorks, said:"We're delighted that our mobile apps have won the Silver award in the ‘Best App/Content’ category. The apps were developed with our listeners in mind – allowing listeners to tune in to their favourite stations on the go, to interact with us, engage in our content as well as acting as a direct feedback channel to let us know what music they love to hear so that we can play more of it."
Submissions for the MOB-Ex Awards opened on 1 November 2012 and closed on 13 February 2013. Entries were evaluated based on the following criteria - challenge, strategy, execution, and results. The entrants were judged on how they tackled key challenges, planned effective strategies, executed them successfully and delivered results for their brand or client.
The winners were decided by a distinguished panel of judges, including top marketers from Visa, DBS Bank, Adobe and SingTel as well as agency professionals from Taggo and Mobile Marketing Association.
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs
(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPad and smartphone applications. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.
In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.
For more information, please visit www.sph.com.sg