February edition of SPH Red Apple Day 2013 helped to boost Bloodbank during festive period
Singapore, 5 February 2013 – The SPH Red Apple Day, a biannual blood donation drive organised by Singapore Press Holdings (SPH), has collected 162 units of blood from about 240 donors at the SPH News Centre auditorium today.
The first hour of the blood donation drive (11am to 12 noon) was reserved exclusively for SPH staff. It was then opened to the public from 12 noon to 5pm.
The SPH Red Apple Day was first organised in partnership with the Singapore Red Cross as an annual event in 2001. Since 2011, SPH has made the blood donation drive a biannual event in response to a dip in blood donations during festive periods. The previous SPH Red Apple Day held on 17 July 2012 collected 165 units of blood from 277 donors.
Mr Alan Chan, Chief Executive Officer of SPH and a regular blood donor himself, said: “SPH decided to organise the SPH Red Apple Day biannually from 2011 to help boost the Bloodbank during the festive season, when there is usually a drop in the number of donors. We are glad that our efforts with the Singapore Red Cross have always been met with good response by donors who generously donate their blood to help others."
The SPH Red Apple Day is supported by SPH MediaBoxOffice, AsiaOne, SPH UnionWorks´ HOT FM91.3, Kiss92 and UFM 100.3, with sponsors Benelux, Cerebos, Gardenia, Marigold and Nestle.
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs
(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.
In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.
For more information, please visit www.sph.com.sg