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SPH launches new shopping channel on AsiaOne portal

SINGAPORE, 1 December 2004 - AsiaOne surfers and shopaholics can now check out the hottest buys and shopping tips in town, without leaving their homes or offices.

All they need do is log on to the new shopping channel, "Shopping Intelligence Network" (SIN - www.sin.asiaone.com), in Singapore Press Holdings’ (SPH - www.sph.com.sg) AsiaOne portal (www.asiaone.com).

SIN is developed by Convertium Pte Ltd (www.convertium.com), a Singapore-based interactive content management company, in collaboration with SPH’s Internet Business unit.

SIN stands for "Shopping" (Singaporeans’ favourite guilty pleasure), "Intelligence" (shopping content that is smart and practical), and "Network" (content that is aggregated from a wide variety of sources). It is a unique website that adds value to the shopping experience in Singapore.

It delivers shopping tips from "Shopping Agents" - shopaholics who live to shop and find good buys for other shoppers. These Shopping Agents will comb Singapore for interesting shopping experiences and deals.

In addition, SIN susses out the best of SPH’s shopping-related content from its stable of publications, which include The Straits Times and The New Paper, and magazines like Her World, Simply Her, Female and Seventeen.

AsiaOne surfers are also invited to contribute their own shopping scoops and experiences on SIN’s public forums. Every month, the best scoop from the public wins a prize.

SIN was conceptualised by Convertium, which will also operate and manage the channel on behalf of SPH. Commercial matters will be handled by SPH Internet Business’ Sales & Marketing team.

Content on SIN is updated regularly. Over time, SIN will expand its content and coverage to regional cities that are favourite shopping destinations for Singaporeans.

SIN is primarily targeted at shoppers in Singapore who are female, aged 18-35, and are professionals, managers, executives or business people (PMEBs). Tourists visiting Singapore will also find SIN a beneficial first stop before their shopping expedition.

As a channel within the AsiaOne portal, SIN benefits from AsiaOne’s 5.5 million monthly page views and 400,000 unique visitors. This makes SIN a potentially powerful advertising and marketing platform for shopping centres, merchants and companies targeting shoppers in Singapore.

Advertisers and commercial partners will be able to customise their own presence on SIN. From banner advertising, store fronts to microsites and online marketing campaigns, SIN provides a flexible platform that is unique in Singapore.

Said Mr Dicky Goh, Vice-President of SPH Internet Business: "This additional dimension on our internet platform will enhance the shopping experience in Singapore, where shopping is a national past-time. Over time, we want to make SIN a ’must visit’ site, whether you are a shopper looking for ideas and information on what is hip and happening or a marketer looking for targeted audiences for your products and services."

Mr Gerard M. C. Lim, Managing Director of Convertium, said: "The Shopping Intelligence Network is in line with SPH’s vision for AsiaOne - a portal that serves SPH’s online audience with the best of SPH news and lifestyle content. In addition to serving the public, SIN is developed to deliver good commercial returns for SPH. As a partner, Convertium is committed to working with the SPH Internet Business team to entrench SPH as the premium internet content provider in Singapore and the region."

Issued by Singapore Press Holdings
Co. Regn. No. 198402868E

For more information, please contact:

Dicky Goh
Vice-President
SPH Internet Business
Singapore Press Holdings
DID: 65-63198866
Email: gohmt@sph.com.sg

Gerard M. C. Lim
Managing Director
Convertium
DID: 65-62366400
Email: gerardlim@convertium.com

Sales Contact:
Tammy Hong
Group Account Manager
SPH Internet Business
DID: 65-63192333
Email: tamhong@sph.com.sg

About Singapore Press Holdings
Main board listed Singapore Press Holdings Limited (SPH) is the leading newspaper publisher in Singapore, with one of the region’s most advanced printing assets. It publishes 14 newspapers in the four official languages, and 63 magazine titles. Everyday, SPH newspapers reach 2.78 million individuals, and are read by 90 per cent of persons above 15 years old.

SPH Internet Business is the interactive media arm of Singapore Press Holdings Ltd. It manages four flagship products: AsiaOne.com, Straits Times Interactive, Business Times Online and Zaobao.com. Collectively, our news, lifestyle and services portals command up to 300 million page views per month, supported by a four million-strong unique
audience.

SPH Internet Business also manages a database of information. Receive or retrieve news in the comfort of your homes or offices via Newslink, NewsTrack or NewsPost. Or find out what our SMS, 1900 number and call centre services have to offer. Contact us at +65 6319-2333 or email a1sales@sph.com.sg.

About Convertium
Convertium Pte Ltd is an independent professional services company specialising in interactive content management. Since 2001, Convertium has been helping clients achieve business and marketing results online by producing, managing and deploying digital content on interactive platforms. Clients include Dumex (The East Asiatic Company), Volkswagen SE-Asia Pacific, Singapore National Trades Union, Sun Microsystem Inc, Oracle Corporation, Singapore Press Holdings, Reed Elsevier and Singapore Tourism Board.