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New games to be launched at Licence2Play 2012

Fans can look forward to new games as well as celebrity gamers and cosplayers

Singapore, December 6 2012 – Licence2Play 2012
, Asia's coolest gaming event, will be held at the Sands Expo & Convention Centre Hall E over three days from December 7 to 9, 11am to 9pm daily. Spanning more than 3,000 square metres, the exhibition hall will be filled with a range of games and products by key exhibitors including renowned industry players such as Blizzard, Asiasoft, Wargaming and Namco Bandai. 

Licence2Play will showcase the latest in consumer games over different platforms, including a wide variety of online, console and casual games for visitors to try their hands on. From the many
fantastic games to a host of exciting competitions across a broad spectrum of genres, Licence2Play is the place to be for all who love games. 

Launch of new games by Asiasoft and Shanda Games

On December 7 at 11am, Licence2Play 2012 will send waves throughout the gaming community as it will be the exclusive event location where Asiasoft will unveil one of their most anticipated blockbuster free-to-play 
massively multiplayer online role-playing games (MMORPG) ever. 

At Licence2Play, Shanda Games will also showcase an unreleased Massively Multiplayer Online Third-Person Shooter (MMO TPS). Avatar Star is an online action game that features three unique classes: the Assassin, Guardian and Gunner. Players will be thrilled by the seemingly limitless customisable combinations. Slated to launch only in the second quarter of 2013, Shanda Games will offer a preview of the Alpha Stage of the game at Licence2Play. Visitors who sign up during the event will be guaranteed a CBT key when the game is made available.

Blizzard Entertainment will excite the crowd with its best-selling games – World of Warcraft: Mists of PandariaDiablo IIIStarCraft II: Wings of Liberty and its upcoming expansion, StarCraft II: Heart of the Swarm. One of the world's best female players of StarCraft II is Korean professional gamer Kim Ga Young, also known as Startale Aphrodite. She will be on-site to play against any opponent on her game of choice, and dish out some tips and tricks on how to improve in the game. There will also be a photo-taking and autograph session for fans. Visitors will also get to try out Blizzard's new upcoming expansion for StarCraft IIAll participants of the game trial will receive a starter edition of the game, as well as game posters and stickers.

Some of the other popular games which will be featured at Licence2Play include SuperStar Liveby IAH Games and World Of Tanksby Wargaming, a team-based massively multiplayer online action game which has captivated gamers all over Southeast Asia. Fans will be thrilled to learn that Wargaming will also present a special preview of their new game, World of Planes. Wargaming's Vice-President for Global Public Relations, Mr Mike Belton, and Mr Jasper Nicolas, General Manager for SouthEast Asia, will share with visitors Wargaming's plans and upcoming titles for 2013. 

Competitions and Cosplay

Presenting Sponsor StarHub will be holding the Counter-Strike Global Offensive (CS:GO) Tournament for the second year running and the DOTA 2 Competition @ Licence2Play , while Digital Life will organise the King of Shooters. Fans of table and arcade gaming can look forward to the Cardfight! Vanguard Tournament and Streetfighter tournament.

Besides gaming competitions, there will also be CosGames, an annual East versus West game characters cosplay showdown. Fans of cosplay will get to meet two celebrity cosplayers - Asahi Martha and Ginga Ion - at the Panasonic booth. 

This year's Licence2Play promises even more fun and excitement as Asiasoft will also be presenting the AuditionSEA Clubber of the Year competition, where the winner will win cash, prizes as well as a trophy. For more details, please visit their official website:
www.AuditionSEA.com .

Collectible toys and gaming merchandise will also be on sale for all fans, young and old, at the Licence2Play toys and merchandise carnival. 

Gamers just need to pay a $5.00 entry free to enjoy all the games in the exhibition hall. Visitors who "like" the Licence2Play Facebook page 
www.facebook.com/licence2play get to spin a lucky draw wheel and stand to win a Lenovo IdeaPad Yoga 11 Laptop worth $1,199 and other exclusive gadgets. 

Licence2Play 2012 is organised by Sphere Exhibits Pte Ltd (Sphere Exhibits), a wholly-owned subsidiary of Singapore Press Holdings, and presented by StarHub. 

For more information, please visit 
www.licence2play.com.sg



Media Invitation
Your reporter, photographer and video crew are cordially invited to cover Licence2Play 2012. 
Details of the event can be found below. 


To RSVP, please contact Adrian Cheong at cheongcy@sph.com.sg, 6319-2261 or 9798-6097. 

Licence2Play 2012
Date: 7 to 9 Dec, 2012 (Fri to Sun)
Time: 11am to 9pm
Venue: Sands Expo & Convention Centre (Hall E), Marina Bay Sands

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:


Adrian Cheong
Manager
Corporate Communications 
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097
Email: 
cheongcy@sph.com.sg

Ian Lim
Marketing Manager 
Sphere Exhibits Pte Ltd
DID: 6319 1653
HP: 9673 4981
Email: 
cwlimian@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs
 (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting

In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.


For more information, please visit 
www.sph.com.sg