- Free download from Monday, 3 December from Apple App Store
Singapore, 2 December 2012 – Two months after the launch of its iPhone app, The Business Times (BT), the financial daily published by Singapore Press Holdings (SPH), today announced the debut of the BT iPad app.
Starting from 3 December, all iPad users can download the app for free from the Apple App store. The app name is “The Business Times for iPad”. The BT iPhone app is also separately available on the Apple App store. The app name is “The Business Times for iPhone”.
Like the BT iPhone app, the BT iPad app offers free daily news summaries and free real-time breaking news. Users can choose from three subscription packages available on iTunes to access the full daily BT and other premium content – in PDF and native editions – as well as a seven-day archive of past BT issues.
1) BT iPad six-day package – consisting of BT Weekday (Mondays to Fridays) and BT Weekend editions, for a weekly subscription of US$7.99 (approximately S$10)
2) BT iPad monthly package – consisting of BT Weekday (Mondays to Fridays) and BT Weekend editions, for a monthly subscription of US$27.99 (approximately S$35)
3) BT iPad Weekend only package, for a weekly subscription of US$0.99 per week
All weekend, weekly and monthly subscribers during this introductory period are entitled to free access for the first issue, the first week and the first month, respectively. This limited offer will end on 2 January 2013.
Details of the BT All-in-One pricing package will be announced soon. For now, BT is available in multiple editions on the following platforms –
Since the launch of the BT iPhone app, there have been more than 31,000 downloads (as of 29 November 2012) for the app from the Apple App store. It topped the iTunes Singapore-News Category as the number 1 news app, holding on for three weeks, over other news apps from CNN, The New York Times and the Economist.
Mr Alvin Tay, Editor of The Business Times, said: "We are pleased with the positive response for the BT iPhone app. We are confident that the BT iPad app will garner not just a strong following among our loyal readers and advertisers but also appeal to new users.”
Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division, said: “With the launch of the BT iPad app, BT joins SPH print products in the digital media space. I’m sure it will become a trusted news app for breaking news and financial information."
Three of SPH’s top advertisers took the opportunity to launch their interactive campaigns at BT iPad's launch. They are Standard Chartered Bank, Rolex and ExxonMobil.
Mr Dennis Khoo, Head of Consumer Banking, said: “We are delighted to partner and celebrate with the team at The Business Times as it marks a new milestone with its iPad launch. In our fast-paced society, having the convenience to access information and banking transactions on the go is important. Standard Chartered recognised and met this need through “Breeze” – our mobile banking platform where customers can bank anywhere and anytime. There is great synergy and like-mindedness in this partnership as we continue to reach an increasingly sophisticated group of tech-savvy consumers.”
The Business Times print edition, which has a daily circulation of 36,400 copies as at August 2012, was first launched on 1 October 1976, with both weekday and weekend editions. The BT Weekend print edition was relaunched in a compact format on 6 September 2008.
The BT Online edition was introduced in June 1995, the first English-language newspaper in Asia to go online. The website was relaunched in April this year with a new design, additional features, and fuller content to enhance readers’ experience. The news is updated daily at 6am from Mondays to Saturdays.
Selected screen shots of the BT iPad edition can be found in Appendix 1. They can be accessed via http://www.straitstimes.com/
For circulation queries, please call the SPH customer service hotline at 6319-1800 or email firstname.lastname@example.org. The operating hours of the customer service hotline are 8.30am to 5.30pm (Mondays to Fridays), and from 8.30am to 12.00pm on Saturdays. The hotline is closed on Sundays and Public Holidays.
a) Appendix 1 – Selected screen shots of the BT iPhone app (accessed via http://www.straitstimes.com/
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About The Business Times
The Business Times (BT), published by Singapore Press Holdings, is South-east Asia's leading business daily. It is Singapore’s only financial daily and provides a complete guide on the local, regional and international business scene.
BT brings to its readers each day a comprehensive and concise package of corporate, financial, economic and political news, analysis and commentary. BT also carries features and the latest lifestyle trends in food, entertainment, shopping, arts, health, travel and design.
In June 1995, BT became the first English-language newspaper in Asia to go on the World Wide Web. Since January 2000, BT Online started to be available from 4am Singapore time (GMT +8 hrs) and to offer news updates throughout the day, from Mondays to Sundays.
Redesigned in September 2004 to engage a new generation of readers, a refreshing blue masthead, bigger fonts and friendlier layout were introduced. The content has been expanded to reflect a complete read, packing in loads of new features, such as specialty pages, a daily take on the health of the Singapore economy and dedicated regional pages.
For more information, visit www.businesstimes.com.sg
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs
(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp,omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.
In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.
For more information, please visit www.sph.com.sg