Singapore, November 29, 2012 – Female's 50 Gorgeous People, now into its 16th year, continues to be one of the industry’s most dynamic searches for individuals with the X-factor. The annual contest is organised by Female, published by SPH Magazines Pte Ltd (SPH Magazines).
This year’s finalists, selected from over 400 entries, hail from an eclectic range of cities including Tokyo, Paris, Chicago and Texas. All contestants must be based here. To add to the diversity, the latest edition has seen a rise in the number of young professionals taking part, including bankers, consultants and entrepreneurs. Candidates were scouted through a street search at Raffles Place in July and an online open call that ran till end-August.
The top 25 male and 25 female contestants were unveiled in Female’s November issue as well as – for the first time – at an exhibition featuring their photographs at Wisma Atria’s Atrium from November 12 to 16.
“We’ve previously had catwalk shows prior to the finals,” says Female’s creative editor Jeanette Ejlersen. “Having a photo exhibition as a preview gives both the finalists and the event better exposure.”
This year’s winners – one male, one female – will be announced at a party at Zouk on the evening of November 30. Each stands to win $10,000 worth of prizes including luxury holiday packages, watches, fashion vouchers and fine jewellery. The top five contestants from each gender will be determined by Ms Ejlersen as well as online voting through Female50GP.com, which closes the day before. A panel of judges made up of Ms Eljersen and sponsors will then pick the top winners.
The event has been a signature of Female since 1997, held with the aim of discovering new faces that best represent the magazine as Singapore’s leading fashion and beauty publication. Past winners-turned-stars include former history teacher Annabel Tan, who has since fronted an ad campaign for a major beauty house, and fledgling model Adrian Jalaludin, now a popular sports host in the region.
Ms Diana Lee, SPH Magazine’s General Manager, Lifestyle, Fashion and Beauty, said: “Female has always been about engaging top names and players in fashion, design and lifestyle from all over the world. This increased interest from foreigners and professionals not only proves that we are hitting the mark, but also lets us push our vision.”
Sponsoring this year’s contest are event presenter Subaru, clothing retailers Gap and Banana Republic, digital imaging partner Olympus, footwear label Nine West, local jeweller Risis, watch brand Citizen as well as Redken, M.A.C. and Kiehl’s for hair, makeup and skincare respectively. The official partners for Female’s 50 Gorgeous People 2012 are Zouk and Wisma Atria.
Female's 50 Gorgeous People 2012
Date: Friday, 30 November 2012
Venue: Zouk, 17 Jiak Kim Street
ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M
For more information, please contact:
SPH Magazines Pte Ltd
DID: 6319 6173
Singapore Press Holdings
DID: 6319 2261
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.
In addition, websites such as HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.