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Back launches GoSocial with guerilla street pole-dance performances

Singapore, 26 November 2012 – has launched its brand new section GoSocial featuring the latest happenings in today’s social media scene.

    From tongue-in-cheek opinion pieces on social media trends to choice picks of the hottest viral content, GoSocial aims to provide readers with fun and informative reads on the “need-to-know” in social media today. With new features such as “Trending on Twitter”, “Trending on Google”, and “Trending on YouTube”, users will be able to see the latest trending topics in Singapore at a quick glance.

    In line with the launch of GoSocial, conducted a “social experiment” to observe public reactions towards unusual sights around them, and the corresponding follow-up effect on social media. On 23 and 24 November, three pole performers from popular local pole-fitness studio Acro Polates hit the bustling streets of Shenton Way and Orchard Road, strolling along like the rest of the crowd, but suddenly launching into impressive pole-fitness stunts at busy traffic junctions using street sign posts.

    While the unexpected performances surprised passers-by initially, most people recovered fast enough to whip out their mobile phones to take photos and videos. Within hours after the performances ended, photos and videos of these guerilla performances were spotted on Facebook, Twitter and Instagram, shared by different members of the public. In order to gauge the reach of these social media content, has called for members of the public who shared the pole-dancing performances on their social media accounts to come forth for a chance to win prizes.

    Apart from exploring the hottest trends on social media,’s newest section GoSocial will also feature articles, photos and videos that are worth sharing, and encourage readers to “go social” with what they read.

    Lee Kuan Fung, Associate Editor,, said: “Since the widespread adoption of social media, users’ reading habits have changed. People are no longer just reading from singular sources, but instead taking in an array of information based on what their social media communities are sharing and talking about. With GoSocial, we are providing a one-stop service for local readers to keep abreast of social media news that they might have missed. Having said that, social media works best when we have contributions from different communities, so omy.sgwill also be on the lookout for contributors with unique perspectives to be guest writers for the section via our Star Writers Programme."

    More information about Star Writers Programme is available at:’s GoSocial section is available at, and will carry content in both English and Chinese. 

    Issued by Singapore Press Holdings Ltd
    Co. Regn. No. 198402868E

    For more information, please contact:

    Janet Ong
    Online Journalist | Digital/Social Media Strategist
    Singapore Press Holdings
    Tel: 6319 2348

    Francis Mah

Senior Manager
Corporate Communications
Singapore Press Holdings
DID : 6319 1028
Email :

About is Singapore's first bilingual-friendly (Chinese and English) interactive web portal by Singapore Press Holdings Ltd (SPH). It is available on mobile platforms via two apps on both iPhone and Android - omy News and omy Showbiz. The portal provides the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read. enjoys over 15 million page views* from 550,000* unique visitors per month, and is one of the top news/entertainment/blog sites in Singapore. also manages a community of 3,000 bloggers registered with the omy Blog Club and is the only media in Singapore organising a series of social media events annually under its Singapore Social Media Fiesta branding, covering major social media platforms.

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Source: (*Nielsen NetRatings, Aug 2012)

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.