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SPH Launches Revamped Cars Portal - STCars

Users can now post ad listings online to buy, sell and rent cars for free

Singapore, November 19, 2012  ST701 Cars is the fourth vertical to be relauncheon November 20 by Singapore Press Holdings (SPH) as STCars (
STCars.sg), after STJobs, STProperty and STClassifieds. The portal provides an improved buy-sell-rent platform for motorists and dealers. Users can now post ads on STCars for free. 

Since 2010, used car transactions have surpassed new car transactions. In 2011, there were 72,000 used car transactions compared to less than 30,000 new cars registered. This year, it is estimated that there will be close to 80,000 used car transactions, three times more than the expected 28,000 new cars registered.

Mr Jack Chua, Senior Product Manager, STCars, said: “With the increase in demand for used and rental cars, especially during the festive season, STCars is introduced at an opportune time as the preferred platform for motorists and dealers who want to post their ads online without having to incur extra costs. Unlike some competitors who charge as much as $96 for a six-week online ad listing exposure, STCars wants to provide a real and timely benefit to dealers, direct sellers and individual buyers.”

Motorists can find more than 10,000 listings that span across new cars, used cars, commercial vehicles, rental vehicles, and car accessories with a federated search feature. The best-in-class function can yield multiple results from a single query. Users can also find motoring directory merchants, browse car accessories, find motoring news from reputable wired sources and car reviews written by SPH journalists.

In conjunction with its inception, STCars will be collaborating with the Singapore Road Safety Council (SRSC) to launch this year’s Anti-Drink Drive Campaign today. The partnership and endorsement further seals STCars' position as Singapore’s most trusted car site.

Mr Bernard Tay, BBM, Chairman, SRSC, said: “I am certain our partnership with SPH (STCars), a private organisation that has a deep-rooted involvement in serving the community - and in this case, promoting road safety in Singapore - will be a successful one. I look forward to more of such meaningful collaborations which would ultimately benefit everyone living in Singapore.”

Mr Johnson Goh, Vice President, Head of SPH Online Classifieds (ST701) said: “We are pleased with the tremendous support we have received from SRSC and business partners such as One Motoring, Singapore Petroleum Company, AA Singapore, Comfort Delgro and VICOM. The fact that they are working with us in various ways shows that STCars is deemed as a credible product that is worthy of their choice. With our partners and users’ support, I’m confident that we will attain our vision of becoming the most preferred online cars portal in the local market in no time.”

Said Ms Ann Tan, Assistant Vice President, Marketing, VICOM Ltd: "We are confident that our partnership with STCars will continue to provide a win-win business collaboration between us, which will ultimately benefit the motorists." 

For more information, visit 
STCars.sg today.



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
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Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Linda Lee
Marketing Manager 
ST701
DID: 6319 8919
Email: 
lindalee
@sph.com.sg

Gary Yeo 
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg


About STCars

STCARS.SG (previously ST701 Cars) is a comprehensive online motoring portal catered to help users buy, sell and rent new and used vehicles. As one of the verticals under the ST701 brand, the portal focuses on offering a unique user experience for both car consumers and dealers. 

The online cars portal boasts attractive, relevant features like motor community, vehicle inventory, the largest database for guides and articles as well as car services and accessories. With this spectrum of enhanced features,
STCARS.SG
 aims to establish itself as a car enthusiast’s choice of source for car and commercial vehicles. 


About Singapore Press Holdings Ltd 

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs

(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting

In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.


For more information, please visit 
www.sph.com.sg