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Inaugural Asian Masters Charity Dinner raised $280,000 for Community Chest

Singapore, November 10, 2012 – It was a night of gastronomic delights and warm hearts at the inaugural Asian Masters Charity Dinner as $280,000 was raised and donated to the Community Chest during the dinner, which was held at the Grand Ballroom of Conrad Centennial Singapore on November 9. More than 200 guests, including CEOs and other business leaders, celebrated the meeting of Singaporeans' love for food and love for the community.

Mr S Iswaran, Minister, Prime Minister’s Office and Second Minister for Home Affairs & Trade and Industry, was the Guest-of-Honour for the Charity Dinner. 

Asian Masters, a gourmet festival that started on November 1 and will end on November 30, is organised by Sphere Exhibits Pte Ltd (Sphere Exhibits), a wholly-owned subsidiary of Singapore Press Holdings Ltd (SPH) and proudly presented by American Express.

The Asian Masters Charity Dinner featured an exquisite five-course meal specially prepared by chefs from the renowned Les Amis group - Chef Kunio Aoki (Aoki), Chef Nguyen Quoc Nam (Annam Vietnamese Cuisine), Chef Ng Wei Han (Au Jardin), Chef Christophe Grilo (Canelé Pâtisserie Chocolaterie) and Chef Galvin Lim (Executive Chef of Les Amis Group). 

Funds raised from the Asian Masters Charity Dinner will help charities under the auspices of Community Chest run various social service programmes. 

To raise more funds for charity, a silent auction was held and diners could bid for, among other things, special editions of wines, an Annam Private Dining Experience and a weekend stay at the President Suite of the Conrad Centennial Singapore. Some of these were paired with artworks, including acrylic paintings on canvas, batik paintings and hand-crafted decorative plates by talented beneficiaries of APSN Centre for Adults and SCAS Goodwill, Rehabilitation and Occupational Workshop (GROW). 

In addition, a 75cm by 107cm batik painting by Mr Ika Zahri Bin Sarkasi, the son of batik artist Mr Sarkasi Said, will be up for bids in a live auction.

The donation cheque was presented by Mr Chua Wee Phong, Chairman of Sphere Exhibits and received by Mr Ho Sing, Chairman of the Asian Masters Charity Dinner Organising Committee. 

Mr Chua said: "Asian Masters is honoured to partner with Community Chest in organising the inaugural Asian Masters Charity Dinner as a way of showing our gratitude and giving back to society. We envision that the charity dinner will flourish into one of the main highlights in the future editions of Asian Masters. 

"Special thanks goes to all our generous guests for supporting the dinner and opening their hearts and wallets to make this event a great success. I would also like to thank the Les Amis Group, Vinum Fine Wines and all other partners for helping to make a difference to the lives of the beneficiaries" he added. 

Mr Ho said: "We are heartened to partner Sphere Exhibits Pte Ltd to organise the inaugural Asian Masters Charity Dinner. It was a good opportunity for donors to enjoy a sumptuous meal prepared by top-notch chefs, as well as engage in charitable giving.

"Our beneficiaries were also given the chance to interact with the chefs at the canapé presentation. Every dollar raised will go towards helping people with disabilities," added Mr Ho, who is also the Chief Executive Officer of Starhill REIT and a member of the Community Chest Committee. 

 (Asian Masters_Cheque Presentation) 

From left: 
- Mr Chong Kee Hiong, CEO of The Ascott Limited and Co-Chairman of the Asian Masters Charity Dinner Organising Committee
- Mr Chua Wee Phong, Chairman, Sphere Exhibits
- Mr S Iswaran, Minister, Prime Minister’s Office and Second Minister for Home Affairs & Trade and Industry
- Mr Ho Sing, CEO of Starhill REIT and Chairman of the Asian Masters Charity Dinner Organising Committee

(Four of the five chefs from Les Amis group that prepared the Asian Masters Charity Dinner)

From left: 
- Chef Christophe Grilo (Executive Pastry Chef, Canelé Pâtisserie Chocolaterie) 
- Chef Ng Wei Han (Head Chef, Au Jardin)
- Chef Galvin Lim (Executive Chef, Les Amis Group)
- Chef Nguyen Quoc Nam (Director/Owner of Annam Vietnamese Cuisine)

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For more information, please contact:

Adrian Cheong
Corporate Communications 
Singapore Press Holdings Ltd
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Community Chest

Community Chest raises funds on a yearly basis to meet the needs of the social service programmes we help support. Community Chest ensures that fund-raising and other operating costs are kept to a minimum. As these costs are covered mainly by Tote Board and Singapore Pools, every dollar raised by Community Chest will be made available to social service programmes under its care.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs 

(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

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