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The Straits Times launches enhanced new smartphone and iPad apps

- CATS Classified and Recruit now available on both standalone apps 
- Enhanced All-in-One offering to cost $4 more than print subscription.


    Singapore, 31 October 2012 – The Straits Times (ST), the flagship newspaper of Singapore Press Holdings (SPH), will launch tomorrow (Nov 1) two enhanced apps for smartphones and the iPad. 

    The new ST smartphone app covers both iPhones and Android smartphones while the new ST iPad edition is for iPad devices only. The iPhone and iPad editions offer ST in native and PDF formats, with free breaking news; while the Android edition offers ST in the native version only, with free breaking news.

    The standalone apps for iPhone and iPad can be downloaded from the iTunes Store, while the Android app is available in Google Play.

    From 1 November, there are new subscription packages and offerings for subscribers, with the All-in-One package costing $4 more than the print edition. The monthly subscription to The Straits Times print edition costs $24.65, plus a delivery fee of $2 to $4, depending on the subscriber’s household type. 


    At $28.65 per month, subscribers of the All-in-One package will be able to enjoy up to four concurrent access on their iPhone, iPad and Android smartphones, up from the current configuration of one iOS device plus one Android smartphone only. Those on the current All-in-One packages for the iPhone/iPad editions and the Android edition can upgrade to the new package at no extra charge until the end of their contract period.

    The new ST smartphone edition and ST iPad edition each will cost $26.65 per month. The ST Online Premium edition, which contains the full content from the day's newspaper, will cost $26.65 per month or $7 a week.

    Subscription for the ST iPad or iPhone editions can each be purchased from the iTunes Store at US$7.99 (approximately S$10) a week or US$27.99 (approximately S$35) a month.

    With the introduction of the two new ST digital editions, ST is now available in multiple editions on the following platforms:

      1. The daily print (newspaper) edition;
      2. The ST Online Premium edition, which comprises a free section and a paid "ST Premium" section which is accessible only with a subscriber password;
      3. A paid iPad edition, with breaking news offered free;
      4. A paid iPhone or Android smartphone edition, with breaking news offered free.

    For a summary of the various pricing packages, and details of how to subscribe to the new ST All-in-One package, subscribers can visit the revamped e-shop at www.sphsubscription.com.sg

    ST smartphone and iPad readers will be treated to a fresh reading experience. The new iPad Retina Display will offer higher resolution and pixel density. Readers will enjoy sharper and more vibrant images reducing the need to zoom in and magnify them.

    Mr Warren Fernandez, Editor of The Straits Times, said: “More of our readers are relying on their mobile devices to stay updated with the latest news on the go through the day. Many also enjoy sitting back to read our news reports and analysis pieces on their tablets, as well as in print, when they have more time. This is why we are offering our content across platforms, with new apps making use of the latest technology, and various pricing packages, to meet the needs of our readers."

    Subscribers to the new ST iPad app and the ST smartphone app, specifically for iPhones, will also have access to the print ST CATS Classified and Recruit sections in PDF formats. Android phones do not support PDF libraries at this point in time. Readers can easily access any classification directly from the Classified home page, or enjoy browsing the Classified pages like the print edition while enjoying features such as zoom and multiple-page scroll menu. 

    Ms Tan Su-Lin, Vice-President, CATS Classified, Marketing Division, said: “Classified has been an integral part of ST from the very beginning and stand for a comprehensive and reliable marketplace for both advertisers and readers. With the CATS Classified and Recruit sections now available on the iPhone and the iPad, the reach and effectiveness of these products have been extended, making them even more accessible, convenient and easy to use."

    Selected screen shots of the ST smartphones and iPad editions can be found in Appendix 1. They can be accessed via http://www.straitstimes.com/STI/STIMEDIA/sp/mobileclassifiedads/index.html.

    For circulation queries, please call the SPH customer service hotline at 6319-1800 or email stics@sph.com.sg. The operating hours of the customer service hotline are between 8.30am to 5.30pm (Mondays to Fridays), and from 8.30am to 12.00pm on Saturdays. The hotline is closed on Sundays and Public Holidays.


    Selected screen shots of the ST smartphone and ST iPad apps (accessed via 
    http://www.straitstimes.com/STI/STIMEDIA/sp/mobileclassifiedads/index.html.)


    Issued by Singapore Press Holdings Ltd
    Co. Regn. No. 198402868E 

    For more information, please contact:


    Ms Chin Soo Fang 
    Head
    Corporate Communications
    Singapore Press Holdings Limited
    DID – 6319 1216
    Email – 
    soofang@sph.com.sg

    Mr Yeo Siew Chi
    Manager
    Corporate Communications
    Singapore Press Holdings Limited
    DID – 6319 1586
    Email – 
    yeosc@sph.com.sg



    About The Straits Times

    The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore. 

    The Straits Times also has an online presence at 
    www.straitstimes.com. The site features top stories, blogs and an online forum threads. Also under The Straits Times' umbrella are citizen journalism site Stomp and online television service The Straits Times RazorTV.

    For more information, visit 
    www.straitstimes.com.

    About Singapore Press Holdings Ltd

    Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

    Newspapers, Magazines and Book Publishing 
    In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

    Internet and Mobile
    Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

    Broadcasting
    In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

    Events and Out-of-Home Advertising
    SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

For more information, please visit 
www.sph.com.sg