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Back's omy Blog Club celebrates latest award win with brand new look and Star Writers Programme

Singapore, 31 October 2012 – In celebration of its two recent awards and to mark its third year of success, the omy Blog Club site ( is getting a fresh makeover with more life and vibrancy to reflect its wide range of activities and offerings for’s readers, partners and omy Blog Club members. The omy Blog Club is an initiative of, the bilingual news and entertainment portal of Singapore Press Holdings Limited (SPH).

omy Blog Club was a Gold Award winner in the prestigious WAN-IFRA XMA Cross Media Award 2012 under the Monetisation category for Social Media. Earlier in May this year, it also came in third in the Marketing Solutions for Advertising Clients (circulation over 300,000) category at the 82th International Newsmedia Association (INMA) World Congress in Los Angeles, California. 

With the proliferation of social media usage over the years, advertisers and sponsors are on the hunt for more web engagement and user interaction campaigns beyond direct advertising. omy Blog Club has successfully devised creative solutions for advertisers and partners to engage the local blogging community, at the same time offering bloggers the opportunity to attend various types of content-generating activities and events.

Coming November, also has exciting plans to further elevate omy Blog Club’s value for its stakeholders through a special “Star Writers Programme”. 

Through its close collaboration with bloggers, recognises that many of these individuals are strong opinion leaders with interesting perspectives on a wide array of topics. The Star Writers Programme aims to provide bloggers with an official editorial platform to be heard by first inviting them to be Guest Writers for, then further grooming the cream of the crop into Star Writers. More details of The Star Writers Programme can be found on 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Janet Ong
Online Journalist | Digital/Social Media Strategist
Singapore Press Holdings
Tel: 6319 2348

Sherlyn Yap
Senior Executive 
Corporate Communications 
Singapore Press Holdings Ltd
DID: 6319 1226

About omy Blog Club

omy Blog Club, an integrated online community for bloggers in Singapore, was set up in 2010 to provide a platform laden with opportunities for bloggers to engage in content-generating activities such as product reviews, exclusive movie screenings, food tasting, blogging contests/challenges etc, while tapping on their social reach and influence to provide unique alternative solutions to our partner’s advertising/ branding needs.

omy Blog Club provides a win-win-win situation for, the bloggers, and its partners, and currently has a community of over 3,000 registered bloggers. Registration is free and open to all active bloggers. Click here to watch a clip about omy Blog Club: 

About is Singapore's first bilingual-friendly (Chinese and English) interactive web portal by Singapore Press Holdings Ltd (SPH). It is available on mobile platforms via two apps on both iPhone and Android - omy News andomy Showbiz. The portal provides the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read. enjoys over 15 million page views* from 550,000* unique visitors per month, and is one of the top news/entertainment/blog sites in Singapore. also manages a community of 3,000 bloggers registered with the omy Blog Club and is the only media in Singapore organising a series of social media events annually under its Singapore Social Media Fiesta branding, covering major social media platforms.

Get connected with!
Official Website :
Official Facebook :
Official Twitter :
Official Instagram : @omySG
Official Foursquare : @omySG
Social Media Fiesta :

Source: (*Nielsen NetRatings, Aug 2012)

About Singapore Press Holdings Ltd 

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs

(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

For more information, please visit