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Back and ST Online win XMA Cross Media Awards

Singapore, 31 October 2012 – Singapore Press Holdings Limited (SPH) has won two awards at the WAN-IFRA XMA Cross Media Awards 2012. and The Straits Times (ST) Online won gold and bronze respectively in the Monetization category at the XMA Cross Media Awards. The awards were presented at the World Publishing Expo 2012 in Frankfurt, Germany yesterday. 

Bilingual news and entertainment portal clinched the gold award for its omy Blog Club – a community with over 3,000 registered bloggers in Singapore. Set up in 2010, the omy Blog Club provides a platform for bloggers to engage in content-generating activities such as product reviews, exclusive movie screenings, food tasting, blogging contests/challenges etc, while tapping on their social reach and influence to provide unique alternative solutions to advertisers’ needs. 

The award is the second international award picked up by for its omy Blog Club project this year. The omy Blog Club won another award earlier in May from the International Newsmedia Association (INMA) in the Marketing Solutions for Advertising Clients (circulation over 300,000) category at the 82th INMA World Congress in Los Angeles, California. 

Mr Chua Chim Kang, Senior Vice President, Business Development, Chinese Newspapers Division, who is also Editor of Lianhe Wanbao and, said: “We are certainly delighted to receive international recognitions from two prestigious awards this year – one in the United States and one in Europe. It shows that we are definitely moving in the right direction with our social media strategy for SPH’s Chinese Newspaper Division and we will continue to focus on this area.” 

ST Online won bronze in the same category for “Flying High”, its campaign for Singapore Airlines. The eight-week campaign, which culminated in a contest for two winners, utilised social media to promote the contest. 

A travel-oriented microsite called Big Story was created for the campaign. The presentation of its content and stories tapped on photos, videos and social media to create a multi-sensory experience for readers. At the end of the campaign, 450,000 entries were received for the contest, and the microsite exceeded its targeted unique visitorship by more than double. 

Commenting on the win, Mr Eugene Leow, Editor of, said: “Making money in the digital frontier is a huge challenge for most media companies. As the online medium invariably becomes more prevalent, together with our marketing colleagues, we are constantly trying out new ideas to offer value for both our readers and advertisers. The award by an external, independent panel of judges is an affirmation that we are doing the right thing.”

The XMA Cross Media Awards is a prestigious competition in the newspaper industry for publishers to benchmark their cross-media offering. It is organised by WAN-IFRA, the World Association of Newspapers and News Publishers. This year’s awards focus on publishers that use social media tools in innovative ways, and engage readers through word-of-mouth campaigns and appealing content on social platforms. Over 90 entries were evaluated by an independent jury of international newspaper and media experts. 

From left: Posing with their gold award are Mr Chua Chim Kang, Senior Vice President, Business Development, Chinese Newspapers Division and Mr Alvin Lim, Assistant Manager, Online Marketing of SPH, seen here together with Mr Vincent Peyrègne, CEO, WAN-IFRA.

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About Singapore Press Holdings Ltd 

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs

(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

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