- ST Entertainment and Stomp Lollipop provide different experiences
Singapore, 21 October 2012 – Starting tomorrow (Monday 22 October), The Straits Times (ST), Singapore’s most widely read English language newspaper and a publication of Singapore Press Holdings, will launch The Showbiz Double, comprising two entertainment microsites - ST Entertainment and Stomp Lollipop.
The launch of the two sites is another demonstration of The Straits Times' effort to connect, engage and interact with its readers and others in the online social media sphere.
ST Entertainment (stcommunities.straitstimes.
Totally interactive, it aims to build a social hangout for four different entertainment communities: Movies, Music, TV and Show. The Show section covers the arts, theatre, musicals, dance and visual arts.
Ernest Luis, ST's Social Media Editor, said: "The ST Entertainment Community microsite aims to build a 'social hangout' for each of these communities in Movies, Music, TV and Show. Readers can follow the latest news headlines and stories, and see individual posts made by ST journalists, as well as members of the entertainment communities and the readers themselves - all uniquely appearing alongside each other."
Apart from the latest showbiz news headlines, readers can post text, photographs or video/audio alongside ST journalists, like film critic John Lui, music journalist Eddino Abdul Hadi and Life! deputy editor Ong Sor Fern who helms the art coverage.
Mr Luis added: "Readers can choose to comment on each post, or share, Facebook or tweet it. They can also, at any time, on any page or story, contribute a post to be published - by sending text, pictures or video/audio links of cool or quirky entertainment items discovered all over the Web. Artists and budding students wishing to share their own works with the world can also make use of the ST Entertainment Community microsite to raise their profiles."
Readers will also have a chance to earn loyalty points for participating in various activities, from reading stories, doing their own movie, music or TV/arts reviews. Details will be announced shortly.
Said The Straits Times' editor, Mr Warren Fernandez: “ST Entertainment is one of the many new initiatives that we are launching to engage our readers. The idea is for readers to be able to join the conversation and interact with our journalists, as well as among themselves, on a range of topics that are of interest to them."
The second entertainment site, Lollipop (www.lollipop.sg), is an exciting and vibrant site that provides a virtual front seat to showbiz, with a distinct Asian focus.
It covers the full spectrum of entertainment -- from Mando-Pop and K-Pop to Bollywood and Hollywood.
Lollipop is produced by The Straits Times Stomp, Asia's No.1 citizen-journalism and social-networking website.
The site carries engaging content on movies, music, celebrity gossip and much, much more.
Issued by Singapore Press Holdings Ltd
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For media enquiries, please contact:
Ernest Luis (Mr)
Social Media Editor
Straits Times Online
Tel: 6319 5513
HP: 9236 8856
Azhar Kasman (Mr)
Tel: 6319 2371
Yeo Siew Chi (Mr)
Corporate Communications Division
Singapore Press Holdings Ltd
Tel: 6319 1586
HP: 9749 5105
About The Straits Times
The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore.
The Straits Times also has an online presence at www.straitstimes.com. The site features top stories, blogs and an online forum threads. Also under The Straits Times' umbrella are citizen journalism site Stomp and online television service The Straits Times RazorTV.
For more information, visit www.straitstimes.com.
Award-winning Stomp, or Straits Times Online Mobile Print, is Asia's leading citizen-journalism website with user-generated material fuelling its success.
We're also big on social networking, enabling millions to come together to interact and bond both online and offline in Singapore Seen and Club Stomp.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit us at www.sph.com.sg.