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Shape Yoga by the Sea 2012 brings together 500 women at dawn

Singapore, 21 October 2012 – Shape Yoga by the Sea 2012, Singapore’s first women-only mass yoga workout, concluded successfully this morning at Dalbergia Green, East Coast Park. It is the third instalment of a series of women-only outdoor mass yoga event organised by Shape Singapore, a magazine published by SPH Magazines Pte Ltd. 

In 2011, the inaugural 
Shape Yoga in the City was held at Scape. In May 2012, the second edition of Shape Yoga in the City was held at Dhoby Ghaut Green. 

The 75-minute workout was led by Pure Yoga instructors, who brought the participants through a series of invigorating stretches and poses. Participants also enjoyed an unobstructed view of the coastline at sunrise.

Shape
 Yoga by the Sea is the largest women-only outdoor yoga event in Singapore, with 500 participants. Registration opened on 31 August 2012 and closed on 7 September 2012. An additional 10 yoga passes were given away to listeners as part of Kiss92 radio promotion held between 1 and 5 October 2012 during DJ Jeremy Ratnam’s evening drive show (4pm – 8pm). 

At the end of the workout, participants were treated to refreshments and a yoga demonstration by Pure Yoga masters. They also took home a goodie bag worth more than $400 each. Items in the bag include a Reebok yoga mat, Pure Yoga passes, two cups of Yoplait 98% Fat Free Yogurt, Oat Krunch Strawberry & Blackcurrant, Krunch tote bag, Aquarius Isotonic Drink, Origins Make A Difference Plus + Rejuvenating Moisturizer, Naturel Organic Brown Rice, Naturel Extra Virgin Olive Oil, Bio-Home Multi-Purpose Cleaner, Energy & Joint Booster, Two Zespri Green Kiwifruit,
Shape Sports Bag, and more.

There were also fringe activities such as product sampling as well as a lucky draw with prizes including Pure Yoga memberships and Origins beauty hampers worth over $6,000. 

Li Yuling, Editor of 
Shape Magazine, said: “As Singapore’s leading wellness magazine, Shapeis pleased to offer our readers and the public more opportunities to get moving together. Yoga is a low-impact activity that can benefit women of all ages and fitness levels. With our series of outdoor mass yoga workouts, we hope to encourage more ladies to adopt a healthy and active lifestyle. Shape Yoga in the City as well as Shape Yoga by the Sea are fun events that every woman can take part in with her girl friends.” 

Diana Lee, General Manager for Fashion & Beauty, SPH Magazines, said: “We are proud to be at the forefront of the women’s fitness movement in Singapore. The response to our mass yoga events has been tremendous, and that’s why we’re having not one, but two sessions this year to meet the demand. We thank our sponsors for their support, and look forward to growing this popular fitness activity with our partners.” 

Shape Yoga by the Sea 2012 is presented by Yoplait, co-presented by Pure Yoga, Reebok and Munchy’s, with Aquarius as official partner, Origins as official skincare, Kiss92 as official radio station, and NParks as venue sponsor.

For high res photos, please email Joelyn at tjoelyn@sph.com.sg.


ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M

For more information, please contact:


Joelyn Tan
Executive 
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1895
Mobile: 9859 7161
Email: 
tjoelyn@sph.com.sg

Caron Chan
Assistant Marketing Manager
SPH Magazines Ltd
DID: 6319 5814
Email: 
ccaron@sph.com.sg


About Shape Singapore

Shape
 is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 46,000 (according to the AC Nielsen Media Index 2011), Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore.

Website: 
www.shape.com.sg 

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

In addition, websites such as 
HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications 
Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.