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My Paper refreshes its look and relevance

Singapore, 18 October 2012 – My Paper, the bilingual freesheet published by Singapore Press Holdings (SPH), will get a refreshed look and feel from 1 November 2012, with improvements in design and content.

Today, more than 300 advertisers and marketers were invited to an exclusive preview of the new My Paper at a trade launch at The Exchange, located in Asia Square Tower One.

The revamped My Paper will feature a more sophisticated look with vibrant and bolder colours to increase its visual appeal to readers.

Besides improvements in design, My Paper's content will also be updated to make it more relevant to its readers. It will have a good mix of the most important local, foreign and business news, with in-depth treatment of hot-button issues. There will be more opinion pieces and commentaries.

For its business section, there will be greater focus on personal finance, an area of high relevance to readers. There will also be a new "My Executive" section which will carry lifestyle news and features of interest to young working adults.

The Chinese section of My Paper will be enhanced with more extensive and authoritative coverage of Asian entertainment and lifestyle news.

My Paper will focus on various topics throughout the week. On Mondays, there will be a new spotlight on parenting, with news, opinion pieces as well as useful guides for young parents.

Tuesdays will focus on self-improvement and career development while Wednesdays will feature popular travel destinations and useful tips.

The popular entertainment section will continue in My Paper every day, with a special highlight on the hottest blockbuster movies on Thursdays. Fridays will feature lifestyle and other shopping related news.

Each day, there will also be news on the latest technology and gadgets. The new sports pages will feature popular recreational activities such as cycling and diving.

Mr Felix Soh, Consulting Editor of My Paper, said: “My Paper has always scored firsts in Singapore's journalism history. It was Singapore's first free Chinese language newspaper when it was launched in 2006. It then evolved in 2008 into the country's first free bilingual newspaper, with an award-winning revamp in 2009. Through the years, it has gained popularity with a loyal group of readers who look forward everyday to the paper’s unique take on local issues and its lifestyle and entertainment news and features.”

He added: “With the revamped My Paper, our readers will find an even greater focus on issues and topics of relevance to them, brought to them in a way that makes it easy for them to read in their busy working lives. To these readers, the new My Paper has become a must-read newspaper."

Ms Elsie Chua, Executive Vice-President, Display Advertisements, Marketing Division, said: "My Paper offers the unique proposition of being the only free bilingual newspaper in Singapore. Designed for the busy working adult, the revamp offers a more vibrant and relevant connect for them. With an increasing population size that includes new immigrants who are literate in both English and Chinese, we are confident that this young and upwardly mobile group of consumers will relate well to this revamp."

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For media enquiries, please contact:


Elisse Zeng
Product Branding & Promotions
Marketing Division
Singapore Press Holdings
DID: 6319 1274
HP: 9658 2567
Email: 
ezeng@sph.com.sg

Adrian Cheong
Corporate Communications Division
Singapore Press Holdings 
DID: 6319 2261
HP: 9798 6097
Email: 
cheongcy@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, 
omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English.


Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.