Singapore, 15 Oct 2012 – Singapore Press Holdings Ltd (SPH) has scooped up seven of the top 10 spots in this year’s Newspaper of the Year survey by trade magazine Marketing with its publications - The Straits Times, The Business Times, The New Paper, My Paper, The Sunday Times, Lianhe Zaobao and Shin Min Daily News.
This is an increase from the five spots occupied by SPH last year, proving the leading media organisation's undisputed strength in print media.
The Straits Times is top of the list, a position it has held consecutively from previous years. It is voted by marketers’ as the best publication for reaching out to the general audience especially for categories such as female and male fashion product buyers.
The Business Times has climbed up from its fifth position last year to reach second place this year. It is the preferred newspaper for marketers targeting managing directors and CEOs and other high-net-worth individuals as well as the business traveller.
The New Paper, ranked fourth, is widely used by marketers to target the male and female demographics aged 18 – 39, and is especially popular to reach out to teenage girls and boys aged 13 – 17.
At fifth position is My Paper, Singapore’s first bilingual newspaper in Singapore which targets young and affluent professionals. Since its launch in 2006, it has established core readers aged 20 – 49.
The Sunday Times is a newcomer in the top 10 ranking this year, clinching the sixth spot. It is voted marketers’ favourite to target luxury car and property buyers.
Lianhe Zaobao, which is ranked eighth, continues to be the most popular Chinese newspaper in Singapore and the preferred choice for targeting luxury property and consumer electronic buyers.
Shin Min Daily News has made its debut in the top 10 ranking this year. The Chinese evening daily, which is ranked ninth, has been gaining popularity amongst advertisers to reach the general population of readers aged 18 and above.
The Newspaper of the Year survey aims to document the newspapers preferred by agencies and client marketers in Singapore. 86% of client- advertiser respondents were manager level decision-makers and above with more than half from the most senior ranks. 78 per cent of client-advertiser respondents were manager level decision-makers and above with nearly a quarter from the most senior ranks. Advertisers from major and local international banks, FMCG companies, property and construction, IT and telecommunication firms, government, travel and tourism participated in the survey. Agency professionals across the marketing services spectrum were also well represented.
The Newspaper of the Year survey aims to document the newspapers preferred by agencies and client marketers in Singapore. 86 per cent of client- advertiser respondents were manager level decision-makers and above with more than half from the most senior ranks. Advertisers from major and local international banks, FMCG companies, property and construction, IT and telecommunication firms, government, travel and tourism participated in the survey. Agency professionals across the marketing services spectrum were also well represented.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For more information, please contact:
Chin Soo Fang
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1216
Singapore Press Holdings Ltd
DID: 6319 1895 / 9859 7161
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.