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The Business Times launches iPhone app

Free download from Monday, 24 September from Apple App Store
- Free daily breaking news; US$7.99 a week for the full daily BT



Singapore, 23 September 2012 - 
The Business Times (BT), the financial daily published by Singapore Press Holdings (SPH), today announced the launch of its iPhone app. All iPhone users can download the app for free from 24 September from the Apple App store. The app name is “The Business Times Singapore”.

The BT iPhone app offers free daily news summaries and free real-time breaking news. To access the full daily BT and other premium content – in PDF and native editions – as well as a 7-day archive of past BT issues, users can choose from 3 subscription packages available on iTunes: 


1) BT iPhone six-day package, comprising BT Weekday (Mondays to Fridays) and BT Weekend editions, for a weekly subscription of US$7.99 (approximately S$10)

2) BT iPhone six-day package, comprising BT Weekday (Mondays to Fridays) and BT Weekend editions, for a 
monthly subscription of US$27.99 (approximately S$35)

3) BT iPhone Weekend only package, for a weekly subscription of US$0.99 per week


As an introductory offer, all weekend, weekly and monthly subscribers will be given free access for the first issue, the first week and the first month, respectively. This limited offer will end on a date to be announced. 

Following the launch of the BT iPhone app, the next offering in the BT suite of digital offerings will be the BT iPad daily edition, which will be made available soon. The BT All-in-One pricing package will also be launched soon. 

For now, BT is available in multiple editions on the following platforms – 


1) The daily BT print (newspaper) edition

2) The BT Online edition (
www.businesstimes.com.sg)

3) The BT iPhone daily edition (Breaking News, Native, PDF and 7-day archive)

4) The BT iPad weekend edition (PDF-only version)


The Business Times print edition, which has a daily circulation of 36,400 copies as at August 2012, was first launched on 1 October 1976, with both weekday and weekend editions. The BT Weekend print edition was relaunched in a compact format on 6 September 2008. 

The BT Online edition was introduced in June 1995, the first English-language newspaper in Asia to go online. The website was relaunched in April this year with a new design, additional features, and fuller content to enhance readers’ experience. The news is updated daily at 6am from Mondays to Saturdays. 

Mr Alvin Tay, Editor of The Business Times, said: "The launch of the BT iPhone app marks another milestone in BT's online and digital offerings. It provides our readers with another avenue to consume the latest business and financial news that matter to them while on the go. We are confident that this will be welcomed by both readers and advertisers alike.”

Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division, said: “This latest launch is part of our continuous effort to expand our presence beyond print and into the digital space. We are positioning all our products so they remain relevant for the future." 

Selected screen shots of the BT iPhone edition can be found in Appendix 1. They can be accessed via 
http://stqarender.asia1.com.sg/STI/mnt/html/cam/btimgs/index.html. 

For circulation queries, please call the SPH customer service hotline at 6319-1800 or email 
stics@sph.com.sg. The operating hours of the customer service hotline are 8.30am to 5.30pm (Mondays to Fridays), and from 8.30am to 12.00pm on Saturdays. The hotline is closed on Sundays and Public Holidays.

 

 


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:


Ms Chin Soo Fang 
Head
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1216
Email – 
soofang@sph.com.sg

Mr Yeo Siew Chi
Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
Email – 
yeosc@sph.com.sg


About The Business Times


The Business Times (BT), published by Singapore Press Holdings, is South-east Asia's leading business daily. It is Singapore’s only financial daily and provides a complete guide on the local, regional and international business scene.

BT brings to its readers each day a comprehensive and concise package of corporate, financial, economic and political news, analysis and commentary. BT also carries features and the latest lifestyle trends in food, entertainment, shopping, arts, health, travel and design.

In June 1995, BT became the first English-language newspaper in Asia to go on the World Wide Web. Since January 2000, BT Online started to be available from 4am Singapore time (GMT +8 hrs) and to offer news updates throughout the day, from Mondays to Sundays. 

Redesigned in September 2004 to engage a new generation of readers, a refreshing blue masthead, bigger fonts and friendlier layout were introduced. The content has been expanded to reflect a complete read, packing in loads of new features, such as specialty pages, a daily take on the health of the Singapore economy and dedicated regional pages.

For more information, visit 
www.businesstimes.com.sg


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,
 omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English.


Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit us at 
www.sph.com.sg.