Singapore, 21 September 2012 – Her World, Singapore’s best-read women’s magazine, has been revitalised and repackaged to give readers an even more engaging, useful and seamless all-in-one read. Discover the difference in its October issue, which hits newsstands today.
The refreshed Her World, a publication of SPH Magazines Pte Ltd (“SPH Magazines”), remains as the voice of the sophisticated Singapore woman and the magazine for the stylish achiever. Besides new columns, the magazine continues to offer what it is known for – empowering reads on women’s issues and being the authority on fashion, beauty and lifestyle trends.
Exciting changes include a new section, Foreword, that kick-starts the magazine and updates readers on what’s trending that month. The section has bite-sized updates on the latest fashion, beauty, lifestyle, entertainment and social trends. It also includes a round-up of the hottest things to do for the month, as well as breezy yet intimate personal columns from the team covering topics such as friendships and life.
Other new additions to the magazine include:
Current favourites have been rejuvenated as well. Fashion, Beauty and Lifestyle sections now come with more expert how-tos and tips from industry insiders. Love Men Sex, which includes short features on dealing with the opposite sex, continues to cater to both single and married women in terms of dishing out advice and tips on how to handle relationships. Her World'smainstay topical and inspiring reads remain in the mix.
In the 504-page October issue, readers will get a comprehensive section on how to pull off the latest runway trends, fab finds for shoppers, how to look luxe for less, the latest trends in skincare, makeup, perfumes, haircare, spas, and great beauty buys. Other features include one woman’s experience as a victim of an online sex scam, as well as inspiring stories of our annual Women of the Year winners.
Senior Deputy Editor of Her World Genevieve Jiang said: “With this refresh, Her World aims to stay relevant to the modern Singapore woman. Whether you’re looking for the latest fashion and beauty buys, hottest food and travel trends, or tips to get ahead in your love life or career, Her World is everything that a woman needs in one magazine.”
Managing Director of SPH Magazines Maureen Wee said: “SPH Magazines is committed to delivering maximum value to readers, and that’s what we want to achieve with the refreshed Her World.”
To celebrate its makeover, Her World is offering readers more than $40,000 worth of giveaways in the October issue. These include holidays to Bangkok, spa treats, a designer timepiece, as well as attractive shopping vouchers.
Her World continues to be available at all leading bookstores, Buzz Pods and vendors.
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About Her World
Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with useful information on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 203,000 (Source: AC Nielsen Media Index 2011), reinforcing its position as the best-read women's magazine in Singapore. Her World has won several awards over the last few years, including the MPAS Magazine of the Year (2009), Excellence in Magazine Design Award 2008 by SOPA, Gold Award in the 3rd Asia Print Awards 2005, and Silver Award for Magazine Design in the IFRA Asia Media Awards 2006. It has editions in Malaysia, Indonesia, Thailand and Vietnam.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formerly known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.