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Cultural extravaganza at Mid-Autumn Festival by the River

Singapore, 15 September 2012 --- Enjoy an extravaganza of Chinese arts and culture this Mid-Autumn Festival from 15 to 30 September 2012. 

The annual Mid-Autumn Festival by the River (月圆河畔庆中秋 - 多彩风情看贵阳) , traditionally held at the River Promenade at Central, returns this year in a bigger scale with its venue and activities extended to Hong Lim Park. 

Into its fifth year, the festival is jointly organised by SPH's three Chinese newspapers, namely Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News. It is co-organised by Central, People’s Association, Kampong Glam Citizen's Consultative Committee, Singapore Chinese Chamber of Commerce & Industry, Singapore Federation of Chinese Clan Associations and Guiyang Municipal People's Government. The event is supported by Singapore Tourism Board and Ministry of Community Development, Youth and Sports. 

The event aims to promote better understanding and appreciation of Chinese culture, heritage and traditions by injecting a touch of modern spirit. It also promotes family togetherness through the programmes and activities. This year's festival is expected to attract around 900,000 visitors.

This year, the Mid-Autumn Festival by the River is also held in conjunction with Chinese Cultural Festival 2012. First introduced in 1991 as the Chinese Cultural Month, the Chinese Cultural Festival has since evolved into a biennial event that showcases local and overseas Chinese art performances and cultural activities. 

The varied and wide-ranging programme this year includes Chinese opera, dance, orchestra music, popular songs, painting, calligraphy, handicrafts, tea appreciation, and others. 

President Tony Tan Keng Yam will be the Guest of Honour for the opening ceremony of the Chinese Cultural Festival and the Light-Up Ceremony of the Mid Autumn Festival by the River on 15 September 2012.

The spectacular display of giant lanterns, a yearly highlight of Mid-Autumn Festival by The River, will return with more lanterns to dazzle visitors this year. Created by master craftsmen from Sichuan, China, there will be 12 unique lantern displays incorporating the themes of traditional Chinese festivals in Singapore and Chinese mythology. 

The lanterns are made into giant floats on the Singapore River while some are installed on the river bridge and on land. There will be lanterns crafted in the shape of the 12 Chinese zodiac signs displayed along River Promenade. In addition, the ‘9 Sons of Dragon’ lantern set piece (龙生九子), located at Hong Lim Park, will make its debut appearance at the festival. Other magnificent lantern set pieces at Hong Lim Park include the Flower Fruit Mountain Water Curtain Cave (花果山水帘洞) and Soaring Dragon of Four Seas (龙腾四海).

The organisers have also lined up a series of activities over the 16-day festival. These highlights include:

Stage Performances
Nightly performances by the artistes from Guiyang Cultural Troupe from China. They will entertain the audiences at the performance stage by the river. There will also be cultural performances organised by the National Arts Council and other local performing groups.

Industrial and Commercial Bank of China - Talent Search 
(中国工商银行杯 – 才艺达人秀)
Organised by Lianhe Zaobao and Hua Yuan General Association of New Immigrants from China, the Talent Search will see a myriad of talents from all over Singapore vying for attractive prizes sponsored by the Industrial and Commercial Bank of China (Singapore Branch). Grand Finals will be held on the last night of the Festival on 30 September.

Exhibition of Outstanding Works from the “Creative Lantern-Making Competition”
Organised for the second year by the Chinese Newspapers Division with the People’s Association, the competition's objective is to search for creative talents, cultivate interests and awareness of the Mid-Autumn Festival amongst Singaporeans, as well as to promote racial harmony and cohesion within the community. 

The competition is divided into two categories - Open and Community Group. The most creative entries will stand to win attractive prizes sponsored by Kwan Im Thong Hood Cho Temple. In July and August this year, lantern-making workshops were conducted by experienced lantern craftsman for the participants. The competition attracted 80 entries. The outstanding entries are on display at Hong Lim Park during the 16-day festival. 

In addition, there is a Students Category, which is jointly organised by Lianhe Zaobao, zbCOMMA, Thumbs Up, Singapore Middle School Chinese Teachers' Association and Xingnan Primary School. The students made use of recycled materials to create their lanterns. 

Lantern Riddles
What is Mid-Autumn Festival without the Lantern Riddles? Visitors who make the correct guess will win attractive prizes. 

Chinese Chess Competition
This is no ordinary chess game. Contestants will pit their skills against each other using lantern chess at Hong Lim Park. The competition is organised by Telok Ayer Hong Lim Green Community Centre. 

Tea Appreciation
Enjoy a cup of tea amidst spectacular lantern set pieces at Hong Lim Park, brought to you by Tea Chapter.

Cultural Maze
Test your knowledge on a Chinese Culture quiz while finding your way out through the complicated maze at Hong Lim Park.

Asian Food Street
The Asian Food Street, organised by Lianhe Zaobao and supported by Select Group, will feature China, Taiwan and Singapore delicaciesVisitors will be spoilt for choice from a selection of more than 20 food stalls along River Promenade. 

Handicrafts Stalls
An array of knick-knacks, handicrafts and dried snacks from Singapore, Taiwan and China is available on Read Bridge. There will also be games stalls by Uncle Ringo.

In-Mall Exhibitions
Apart from activities by the river, there is also an in-mall exhibition at Central featuring Chinese Calligraphy and art demonstration organised by the Chinese Calligraphy Society of Singapore and Federation of Arts Societies (Singapore). There will also be a photo exhibition focusing on Guiyang, China. 

Site tours
Special guided tours will be organised for both new immigrants and Permanent Residents, as well as local residents, during the 16-day event to help them learn more about the history and culture of the Mid-Autumn Festival. 

Admission to the Mid-Autumn Festival By The River 2012 is free. Opening Hours: 5pm to 11pm (Mon  Thur) / 5pm to 12am (Fri  Sun)

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Francis Mah
Senior Manager
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1028

Tan Chien Lin
Asst Vice President
Cultural Industry Promotion
Chinese Newspapers Division
Singapore Press Holdings
Tel: 6319 1912

Karen Foo
Asst Manager
Cultural Industry Promotion
Chinese Newspapers Division
Singapore Press Holdings
Tel: 6319 6199

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. 

SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. 

SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

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Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. 

SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.

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SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014. 

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