Singapore, 14 September 2012 – Kiss92, Singapore's first radio station targeting women, has launched its signature station event, Girls’ Night Out at two of Singapore’s F&B hotspots - Catalunya and KuDeTa.
With all the great songs in one place, Kiss92’s content is skewed to provide what women aged between 30 and 50 years old love. Girls’ Night Out is part of the station’s listener engagement efforts, allowing modern women today to re-energise and catch up with their girlfriends in an intimate setting, while checking out the latest F&B joints and lifestyle destinations.
Listeners were required to SMS their details to Kiss92 to win a spot for the exclusive Girls’ Night Out event, with Miss Kong Poh Ling, 37, winning the exclusive invite to a night of pampering with Kiss92. Joining her were three of her girlfriends, as well as Kiss92 DJs Maddy Barber, Jason Johnson and Arnold Gay from the morning show.
Miss Kong said: “Kiss92 has all the great songs that I can sing along to. Thank you Kiss92 for giving us the opportunity to enjoy a fun girls’ night out while being able to experience the food and atmosphere at Singapore’s hotspots!”
The girls were treated to a specially prepared Kiss92 Girls’ Night Out Spanish tapas menu filled with contemporary and traditional Spanish delights. A ‘First Kiss’ cocktail was also concocted by Catalunya’s experienced mixologists, a timely addition following the successful on air launch of Kiss92 last week. The night of fun continued as the girls were chauffeured to popular nightspot KuDeTa, with a private table, scenic views and champagne - a sweet welcome to the weekend.
Other than exquisite dining experiences, subsequent editions of Kiss92 Girls’ Night Out will include indulgent spa experiences and luxurious hotel stays. Listeners can continue to tune in to Kiss92 to find out more about the next edition of Girls’ Night Out.
For more details, please contact:
Ms Foo Shu-Yi
Assistant Marketing Manager
SPH UnionWorks Pte Ltd
DID: 6319 5561
Mr Gary Yeo
Singapore Press Holdings Limited
DID: 6319 1225
About SPH UnionWorks Pte Ltd
SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates three radio stations, HOT FM91.3, UFM 100.3 and Kiss92.
HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 40. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often
The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the street with car decal giveaways and live broadcast, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with Hot FM’s iPhone & Android apps.
Its growth momentum has been going from strength to strength. Against other local mainstream English music stations*, HOT FM91.3 saw its share doubled from 8% in 2009 to 16% in 2011 with listeners 15-39 years old, making it the third most popular music station for under 40s, and in the first half of 2012 further increased its weekly listenership to 308,000**, with its popular Breakfast Show "Rod Monteiro and The Married Men" grabbing the #2 share* of the Under 40 audience weekday mornings.
The newest radio station to hit the local FM market, Kiss92, is slated for launch in late 2012 with a targeted focus on women and families. It will provide in-depth women and family content, coupled with adult contemporary music. Women aged 25 and above, and families will find the channel informative and entertaining.
Kiss92 will see experts share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It will also cover Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines, Kiss92 will offer listeners the latest information, the best fashion and beauty bargains in town, and more.
UFM 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment.
The station’s drive-time programs are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning, and DJs Anna and Lingzhi in the evening. UFM 100.3 also introduces a new daytime at-work listening programme from 10am till 5pm, playing your favourite music, complementing with bite size info-capsules, sharing with listeners health tips, office survival skills and other useful lifestyle information.
The station actively engages its listeners through various interactive events such as dinner gatherings and its annual family day to build rapport and bonding. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations and successfully initiated a CSR program, “Star of the Month”, to raise public awareness for the underprivileged.
HOT FM91.3, UFM 100.3 and Kiss92 offer a great synergy of content with tie-ups with SPH Newspapers, Magazines and SPH Multimedia Platforms.
*share compared against Class95, 987FM, Gold 90.5 and Power 98, Wave 1, 2011 and Wave 1, 2012
** Increase in cume between Wave 2, 2011 and Wave 1, 2012. (Base: P15+ Mon – Fri 24 hrs)
About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 2.92 million individuals or 74 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 330 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.