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Lanterns, food and games at Mid-Autumn Festival by the River

Singapore, 5 September 2012 --- Celebrate this Mid-Autumn Festival with a kaleidoscope ofactivities at the Mid Autumn Festival by The River (月圆河畔庆中秋 - 多彩风情看贵阳) from 15 to 30 September 2012 at River Promenade (beside Central). The annual event returns this year in a bigger scale with its venue and activities extended to Hong Lim Park. 

Into its fifth year, the festival is jointly organised by SPH's three Chinese newspapers, namely Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News. It is co-organised by Central, Kampong Glam Citizen's Consultative Committee, Singapore Chinese Chamber of Commerce & Industry, Singapore Federation of Chinese Clan Associations and Guiyang Municipal People's Government. The event is supported by Singapore Tourism Board and Ministry of Community Development, Youth and Sports. 

The event aims to promote better understanding and appreciation of Chinese culture, heritage and traditions by injecting a touch of modern spirit. It also promotes family togetherness through the programmes and activities. Last year's festival attracted over 880,000 visitors.

President Tony Tan Keng Yam will be the Guest of Honour at the Festival Light-Up Ceremony on 15 September 2012.

The spectacular display of giant lanterns, a yearly highlight of Mid-Autumn Festival by The River, will return with more lanterns to dazzle visitors this year. Created by master craftsmen from Sichuan, China, there will be 12 unique lantern displays incorporating the themes of traditional Chinese festivals in Singapore and Chinese mythology. 

The lanterns are made into giant floats on the Singapore River while some are installed on the river bridge and on land. There will be lanterns crafted in the shape of the 12 Chinese zodiac signs displayed along River Promenade. In addition, the ‘9 Sons of Dragon’ lantern set piece (龙生九子), located at Hong Lim Park, will make its debut appearance at the festival. Other magnificent lantern set pieces at Hong Lim Park includes the Flower Fruit Mountain Water Curtain Cave (花果山水帘洞) and Soaring Dragon of Four Seas (龙腾四海).

The organisers have also lined up a series of activities over the 16-day festival. These highlights include:

Stage Performances
Nightly performances by the artistes from Guiyang Cultural Troupe from China. They will entertain the audiences at the performance stage by the river. There will also be cultural performances organised by the National Arts Council and other local performing groups. 
Time: 7pm to 9.30pm (Mon 
 Thur) and 6.30pm to 9.30pm(Fri  Sun)

Talent Search (中国工商银行杯  才艺达人秀)
Organised by Lianhe Zaobao and Hua Yuan General Association of New Immigrants from China, the Talent Search will see a myriad of talents from all over Singapore vying for attractive prizes sponsored by the Industrial and Commercial Bank of China (Singapore Branch). The Grand Finals will be held on the last night of the Festival on 30 September. 
Time: 7pm to 8.30pm (16 and 21 Sept), 7.30pm to 9pm (22 and 30 Sept) and 8pm to 9.30pm (28 Sept)


Creative Lantern-Making Competition
Organised for the second year by the Chinese Newspapers Division with the People’s Association, the competition's objective is to search for creative talents, cultivate interests and awareness of the Mid-Autumn Festival amongst Singaporeans, as well as to promote racial harmony and cohesion within the community. 

The competition is divided into two categories - Open and Community Group. The most creative entries will stand to win attractive prizes sponsored by Kwan Im Thong Hood Cho Temple. In July and August this year, lantern-making workshops were conducted by experienced lantern craftsman for the participants. The winning entries will be on display at Hong Lim Park during the 16-day festival.

In addition, there is a Students Category, which is jointly organised by Lianhe Zaobao, zbCOMMA, Thumbs Up, Singapore Middle School Chinese Teachers' Association and Xingnan Primary School. The students made use of recycled materials to create their lanterns. 

Lantern Riddles
What is Mid-Autumn Festival without the Lantern Riddles? Visitors who make the correct guess will win attractive prizes. 
Time: 8pm to 10pm (Mon 
 Sun)

Chinese Chess Competition
This is no ordinary chess game. Contestants will pit their skills against each other using lantern chess at Hong Lim Park. The competition is organised by Telok Ayer Hong Lim Green Community Centre. 
Time: 8pm to 11pm (Mon 
 Thu) and 8pm to 12am (Fri  Sun)

Tea Appreciation
Enjoy a cup of tea amidst spectacular lantern set pieces at Hong Lim Park, brought to you by Tea Chapter.
Time: 5pm to 11pm (Mon – Thu) and 5pm to 12am (Fri – Sun)


Cultural Maze
Test your knowledge on a Chinese Culture quiz while finding your way out through the complicated maze at Hong Lim Park.
Time: 5pm to 11pm (Mon 
 Thu) and 5pm to 12am (Fri  Sun)

Asian Food Street
The Asian Food Street, organised by Lianhe Zaobao and supported by Select Group, will feature Asian delicacies from around the region. Visitors will be spoilt for choice from a selection of 23 food stalls along River Promenade. 
Time: 5pm to 11pm (Mon 
 Thu) and 3pm to 12am (Fri  Sun)

Handicrafts Stalls
An array of knick-knacks, handicrafts and dried snacks from Singapore, Taiwan and China is available on Read Bridge. There will also be games stalls by Uncle Ringo.
Time: 5pm to 11pm (Mon 
 Thu) and 5pm to 12am (Fri  Sun)

In-Mall Exhibitions
Apart from activities by the river, there is also an in-mall exhibition at Central featuring Chinese Calligraphy and art demonstration organised by the Chinese Calligraphy Society of Singapore and Federation of Arts Societies (Singapore). There will also be an exhibition focusing on tourism in Guiyang, China.


Site tours
Special guided tours will be organised for both new immigrants and Permanent Residents, as well as local residents, during the 16-day event to help them learn more about the history and culture of the Mid-Autumn Festival. 

Admission to the Mid-Autumn Festival By The River 2011 is free. Opening Hours: 5pm to 11pm (Mon  Thur) / 3pm to 12am (Fri  Sun)

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:

Francis Mah
Senior Manager
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1028
Email: 
mahys@sph.com.sg

Tan Chien Lin
Asst Vice President
Cultural Industry Promotion
Chinese Newspapers Division
Singapore Press Holdings
Tel: 6319 1912
Email: 
tancln@sph.com.sg

Karen Foo
Asst Manager
Cultural Industry Promotion
Chinese Newspapers Division
Singapore Press Holdings
Tel: 6319 6199
Email: 
karenfoo@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. 

SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. 

SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, 
omy.sg, and The Straits Times RazorTV. 

SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.


Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014. 

For more information, visit 
www.sph.com.sg.