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Back turns five with a brand new look

 Singapore, 31 August 2012 –, the leading bilingual-friendly news and entertainment web portal by Singapore Press Holdings (SPH), turns five this year. It will celebrate the occasion with a brand new look from 1 September. 

The revamped website features new navigators in both English and Chinese, providing readers with a more user-friendly interface that enhances their web-surfing experience on the site. 

The new look will feature’s synergy with SPH's suite of Chinese newspapers and products such as Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, My Paper and UFM100.3 more prominently. 

Lee Kuan Fung, Head of Digital Strategy, Chinese Newspapers Division, said: “As the leading Chinese news publisher in Singapore, we are constantly exploring ways to innovate our products with technological and lifestyle developments. serves a strategic purpose in SPH’s family of Chinese products, acting as a bridge and introductory platform of our product offerings to readers who are more attuned to digital content."

To create a better advertising solution for both readers and advertisers, is also introducing a new “ICE BOX” banner format. ICE stands for Interactive Content-driven Engagement. This new format allows advertisers to deliver their advertising messages in a less abrupt, less intrusive, but more interactive, content-rich and engaging way by dividing a standard banner into three customisable sections. 

Advertisers can choose to place video commercials, Facebook LIKE boxes, Twitter Feeds or even LIVE product feeds to showcase their latest sales offerings. This presentation also allows readers to get pertinent advertising messages at a glance without multiple layers of navigation through web pages.

To celebrate its “rebirth”, will be holding an interactive photo contest for users to submit entries via Twitter and Instagram, where the grand prize winner will walk away with a Samsung Galaxy Note 10.1. More details are available on

A group of popular bloggers familiar with through its various social media and blogging events will join in the celebrations with their individual stories of how has played a part in their blogging journeys and daily lives. Apart from the bloggers, Radio DJs from UFM100.3 are also contributing videos with their congratulatory messages for’s new move towards being a better news and infotainment portal for our readers. The videos will be posted on from 3 September. currently enjoys over 15 million page views and is visited by over 550,000 unique visitors each month. It is available on mobile via two apps – omy News and omy Showbiz - on both Android OS and Apple iPhone.

Please see attached screen capture of revamped 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

Alvin Lim
Assistant Manager, Online Marketing 
Singapore Press Holdings
Tel: 6319 2490

Mr Francis Mah
Senior Manager
Corporate Communications
Singapore Press Holdings
DID - 6319 1028

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. 

SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. 

SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. 

SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014. 

For more information, visit