Singapore, 30 Aug 2012 – The New Paper Big Walk returns this year and takes walkers on a scenic 5km route from Central to Marina Barrage on 2 September 2012, from 7.45am to noon. Each participant walks away with over $700 worth of goodies and will get to participate in fun activities during and after the walk.
Presented by Straits Trading, The New Paper Big Walk 2012 is also sponsored by Central, Denizen, Gain City, H-TWO-O isotonic drink, Nando's, Singapore Turf Club and Star Cruises.
Mr. Dominic Nathan, Editor of The New Paper (TNP), said: "Continuing in the tradition built up over the years, this year's TNP Big Walk will be fun-filled and family-friendly. It is our way of rewarding our readers as we turn 24. We are also connecting with the community in a special way this year by going green to support the Singapore G1 event and committing a portion of the money raised to a charitable cause – Project Helping Hands."
For the first time, TNP will partner the Singapore Environment Council (SEC). The Big Walk will be held in conjunction with the SEC's Singapore G1 2012 event, which promotes green and healthy living.
Mr. Jose Raymond, SEC's Executive Director, said: "It is an honour for the SEC to have TNP partner us for the Singapore G1 2012, Singapore's largest environmentally-sustainable lifestyle event. With this collaboration, the twin objectives of disseminating environmental awareness and sustainable living to the masses will gain a wider credence and following."
The Singapore G1 will see participants walk in two 5-km routes starting from two MRT stations – Lavender and Kallang Stadium – and converge at the Marina Barrage.
Part of the proceeds from the registration fee of $20 for the Big Walk will go towards Project Helping Hands, TNP's adopted charity, which aims to install wireless motion sensors in the homes of the elderly who live alone.
We invite you and your photographer / videographer to cover The New Paper Big Walk 2012.
Event: The New Paper Big Walk 2012
Venue: The Central, Clarke Quay
Date: 2 Sep, Sunday
To RSVP, please contact Ms Joelyn Tan at email@example.com or 6319 1895 latest by Friday, 31 Aug, 5pm.
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For media enquiries, please contact:
Mr Robin Kong
The New Paper
Tel: 6319 5605
Mr Gary Yeo
Tel: 6319 1225
Ms Joelyn Tan
Tel: 6319 1895
About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read paid English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.