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Lianhe Zaobao launches iPad PDF version 2.1 and new subscription package

Singapore, 27 August 2012 --- Lianhe Zaobao, the Chinese flagship newspaper published by Singapore Press Holdings (SPH), releases its iPad PDF version 2.1 today.

The latest iPad PDF version 2.1 comes with a new page-flip feature for easy reading and other free features including breaking news, breaking news push notification, Chinese Horoscope and Zodiac signs. It is part of the new Zaobao Tablet Edition which also includes the Web App for Android users. The iPad PDF edition is available in the App Store starting 28 August and readers can subscribe to it on the same day.

In addition, Lianhe Zaobao has also launched a new subscription package which offers the following options:

1. Subscription of Zaobao Online (including Online PDF edition) - $24.65 per month
2. Subscription of Tablet Edition (including iPad PDF and Web App) - $24.65 per month
3. All-in-One Package (including print edition, Zaobao Online and Tablet Edition) - $26.65 per month
4. Zaobao Print Edition - $22.65 per month

Existing print subscribers will only need to pay $4 on top of their monthly subscription to upgrade to the All-in-One package to enjoy round the clock access to Lianhe Zaobao via the three media platforms, namely, print, online and tablet.

Mr Lim Jim Koon, Editor-in-Chief of Chinese Newspapers Division, SPH, said: "The rapid global development of new media has changed the way newspapers operate. There is a growing trend for more newspapers to start charging online news and develop their own mobile apps. The New York Times, for example, launched its online subscription in 2011. It has attracted over 530,000 online subscribers and the figure is expected to exceed its print subscribers by early 2014."

Overseas users will be charged the same subscription fees for Lianhe Zaobao's suite of media products except for China users, who are able to access Zaobao Online free of charge.

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: "For the time being, we are not charging a subscription fee for Zaobao Online in China as there are some technical issues. The iPad PDF edition will be Zaobao's first new media product to charge a subscription fee in China. We are using the iPad PDF edition to help us gauge the response of our new media products in the China market which will pave the way for future expansion plans." 

Mr Chua Wee Phong, Executive Vice President, Circulation, said: "Apart from enhancing the reading pleasure of our subscribers through the suite of new media products, we also offer them attractive subscription packages which cater to their reading needs."

Users can sample the new Zaobao iPad PDF and Zaobao Web App versions free of charge between now and 4 September. Subscription charges will begin on 5 September.

To subscribe to the Lianhe Zaobao All-in-One package or tablet editions or print, readers may go towww.zbsubscribe.com or call 6388 3838.

Lianhe Zaobao's New Media Products:

Zaobao Online

Subscribers will be able to read the entire online edition while non-subscribers will have access to only limited news reports. To access the PDF version online, readers can use either a PC or Android tablet. Go towww.zaobao.com.sg, click on the display advertisement to access the PDF version.

Zaobao Web App

Zaobao Web App can be accessed via all tablets across different operating systems including Android and Apple IOS. Open the browser, go to www.zaobao.com.sg/webapp and click on "Add to homepage" to access the Web App.

The Web App provides real-time news, local news, China news, world news, Southeast Asia news, viewpoints, business and sports news as well as zbNOW.

Since the launch of the free trial for the web application in December last year, the response has been overwhelming with 40,000 users having downloaded the Zaobao WebApp.

Zaobao iPad PDF 

iPad users need to key in their user name and password in the App Store to search and download "Lianhe Zaobao PDF".

iPad readers can access all pages everyday from 6.30am, and archived copies in the last seven days. This makes it easy for them to search for information or track developments of key events. The reading experience of iPad PDF app is enhanced by a new page-flip feature, as well as other free features including breaking news, breaking news push notification , Chinese Horoscope and Zodiac signs.

The font size of the iPad PDF version can be increased. Its news pages can also be enlarged up to four times of the print version for the benefit of those who prefer bigger characters and clearer pictures. Readers can choose to read a particular page first. iPad users can also select different sections such as local news, China news, world news and commentaries.

Lianhe Zaobao with OTO Subscription Drive

Readers can subscribe to the Lianhe Zaobao All-in-One package as part of the “Lianhe Zaobao with OTO” subscription drive starting from 28 August to 30 September 2012.

The “Lianhe Zaobao with OTO” subscription drive offers existing subscribers to the print edition and All-in-One package a choice of four fantastic OTO products worth almost $300, as well as a chance to win a OTO Cyber Wave Massage Chair.

To sign up, current subscribers who purchase their daily newspaper through their vendors will have to convert to direct subscribers of SPH. For conversion or for existing subscribers who wish to upgrade to the new All-in-One package, visit www.zbsubscribe.com or call 6388-3838 to find out more about the “Lianhe Zaobao with OTO” subscription drive.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
 

For more information, please contact:


Dr Zhou Zhao Cheng
Editor, 
Zaobao.com
Chinese Newspapers Division
Singapore Press Holdings
DID - 6319 1946
Email: 
zhouzc@sph.com.sg

Ms Janet Ang
Head
Customer Service,
Circulations Division
Singapore Press Holdings
DID - 6319 3005
Email: 
janetang@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications
Singapore Press Holdings
DID - 6319 1028
Email: 
mahys@sph.com.sg 

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, 
omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.


Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, visit 
www.sph.com.sg.