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SPH launches revamped property site STProperty

Singapore, 14 August 2012 – Singapore Press Holdings' online classifieds portal ST701 unveils its new property search site for property seekers and realtors with improved functionalities.

Previously known as ST701 Property, SPH's online property portal is now called STProperty to lend a more direct reflection of the property search function. The domain name has also been changed to reflect the new brand –
www.STProperty.sg.

Conceptualised to match agents to property owners and seekers effectively, visitors will have access to an up-to-date database of resources including buy-sell-rent guides and credible news articles mainly from The Straits Times and The Business Times.

The new site now offers insights on market trends and analysis. There will be up-to-date historical transacted prices which users can use to do their research.

In addition, the portal is equipped with enhanced tools such as loan and affordability calculators to help users make sound property purchasing decisions. There is a new “Room Rental” section to meet the growing needs of the rental market.

Since its soft launch in April, STProperty has amassed *4 million page views, *1 million visitors to the website every month and more than 40,000 fans (up from 400 when it first started) on Facebook. The latter figure qualifies STProperty as the property site with the largest fan base.

STProperty has also tied up with some of the top real estate agencies like ERA, OrangeTee, HSR, Knight Frank, to publish exclusive property listings on the site. Users can now browse more than 84,000 properties, including private residential, HDB, room rental plus industrial and commercial properties.

Mr Sunny Lee, CEO, Singapore Accredited Estate Agencies (SAEA), said: "SAEA is one of the key industry bodies for the real estate industry. We seek to uphold industry benchmarks for professionalism in the estate agency practice through the process of engaging estate agents and salespersons in continuing professional development. Working with a credible and trusted partner like STProperty will help to achieve such goals. With its new launch that comprises a slew of improved functionalities, we look forward to more strategic alliances in the near future."

Dr Tan Tee Khoon, Managing Director, KF Property Network Pte Ltd (A subsidiary of Knight Frank Pte Ltd), said: "Knight Frank congratulates STProperty on its new portal launch with all the amazing upgraded features it has to offer to property seekers and real estate salespersons. As a long standing partner, we are confident that STProperty will be an engaging one-stop portal that will deliver results and exceed the expectations of its users." 

On the mobile front, we have launched an STProperty app for iPhone and iPad users. With a proprietary geo-locator feature, home seekers can home in on properties available for sale or rent wherever they are.

Mr Johnson Goh, Vice President, Head of SPH Online Classifieds (ST701) said: “Since our soft launch, STProperty has garnered a lot of support from users, partners and industry players. In the coming months, we will spare no effort to continue engaging our users with exciting marketing campaigns and events. Our vision is to be the most trusted provider of property listings in the marketplace.”

(*Source: Nielsen NetRatings July 2012)





Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
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Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Linda Lee
Marketing Manager 
ST701
DID: 6319 8919
Email: 
lindalee
@sph.com.sg

Gary Yeo 
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg


About STJobs

Since our debut on 24 March 2006, STJobs (previously ST701 Jobs) has been an engaging, trusted and relevant online portal to both job seekers and employers. 
In March 2012, the online jobs portal was unveiled under a new name after a revamp and officially launched in June 2012 with a series of print, online and on ground campaigns. To date, the online portal has seen more than 10 million page views with over 500, 000 registered job seekers and 50, 000 hiring employers. 

These outstanding figures are attributed by unique job hunting and candidate seeking features such as job matching technology, resume scan and huge number of direct employer job listings that span a wide range of industries and cover a spectrum of full-time, part-time and temporary positions.


About STClassifieds

Making its appearance only in 2007, STClassifieds (previously known as ST701 Shops) has grown rapidly to become a leading classifieds portal trusted by many.

Starting out as one of four diverse verticals under the ST701 brand, STClassifieds is now a unique collaboration of General Classifieds, Directory and Search Engine Marketing (SEM) services.

Conceptualised as a consumer-to-consumer marketplace, STClassifieds is a comprehensive database of merchants and up-to-date business listings in Singapore. Helmed by a dedicated team, STClassifieds is constantly updated to reflect the ever-changing needs and wants of consumers.

Bringing online shopping to a new dimension, STClassifieds has seamlessly integrated PayPal and eNets into its portal to provide consumers with a more enhanced browsing experience, backed by our extensive range of offerings.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, 
omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.

Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.