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Celebrating Singapore’s 47th Birthday at Paragon

Singapore, 1 August 2012 – There are now more reasons to visit Paragon in the month of August, with a lineup of events and rewards to entertain and delight all shoppers. 

From 30 July to 12 August, Paragon will be celebrating National Day with live performances by Hazrul Nizam and Carol Gomez under Paragon’s lunchtime Music EnVogue series. Hazrul will be performing familiar local tunes such as Home, We Are Singapore, Count On Me Singapore, Bunga Sayang, Katong Song, Singapore Town, Selamat Datang, and many more. 

From 3 August to 26 August, Citibank Paragon WORLD MasterCard and Citibank credit card members can enjoy a special gift – a Victorinox Zip Around Travel Kit – with a minimum purchase. 

To further enhance the shopping experience at Paragon, shoppers can also make use of Paragon’s free WIFI network while shopping in the mall. WIFI is enabled for various electronic devices such as mobile phones, tablets and laptops. For perpetual free internet usage, shoppers can simply make an easy one-time, one-step registration with a valid email address. 

This initiative is part of Paragon’s Service Excellence journey, where Paragon was successfully awarded the Singapore Service Class Certification by SPRING Singapore in February 2012. Besides quarterly mystery shopping at tenants’ shops, other services that Paragon has implemented over the years to enhance shopping experience for their shoppers include complimentary valet service, roving concierge, free internet lounge, lunchtime music entertainment, wheelchair loan and free bus shuttle service to nearby good class hotels. 

Full details of events and promotions as follows:

Paragon celebrates Singapore’s 47th birthday with a varied repertoire of musical performances by renowned local performers, accompanied with a vibrant display of orchids. 

1.1 Music EnVogue at Paragon

Celebrate National Day at Paragon and be entertained by music performances by Hazrul Nizam and Carol Gomez.

1 – 10 August
12.30pm & 1.30pm – Hazrul Nizam

Hazrul will be performing familiar tunes such as Home, We Are Singapore, Count On Me Singapore, Bunga Sayang, Katong Song, Singapore Town, Selamat Datang, and many more.

11 – 27 August
12.30pm & 1.30pm – Carol Gomez

1.2 Be Captivated by National Day Themed Orchid Displays
Themed red and white orchids will be displayed at various locations around Paragon on Level 1. 


Be inspired by the spectrum of active and home living display ideas at Paragon Level 1 as well as promotional giveaways when shoppers charge to their Citibank card.

2.1 Citibank Paragon WORLD MasterCard Exclusive

Charge a minimum of $600 (max. 2 same-day receipts) to your Citibank Paragon WORLD MasterCard at any shopin Paragon and receive a Victorinox Zip Around Travel Kit worth $99.

Citi Paragon Platinum MasterCard and other Citibank Credit/Debit Cardmembers have to charge $800 to qualify.

Terms and conditions:
Shoppers are required to present their NRIC, same-day shop receipt(s), Citibank Credit or Debit Card and charge slip(s) upon redemption at the Paragon Concierge, Level 1. Valid for one redemption per shopper per day on a first-come-first-served basis, while stocks last. Not applicable for bill payments, installment plans and voucher purchases. Receipts utilised for redemption in the programme will not be applicable to other ongoing mall or outlet promotions. Redemption is to be done on the same day of purchase at Paragon Concierge Level 1. 

2.2 Lifestyle Visual Merchandising Display
Sports enthusiasts can experience a sports visual merchandising installation at Paragon’s main atrium from 1 to 13 August. The display will showcase a plethora of active wear and accessories for shoppers to look stylish when exercising.

Homemakers looking for design ideas can also expect a home visual merchandising installation at the Level 1 walkway between Alfred Dunhill and Coach from 13 to 31 August 2012. 

1. Hazrul Nizam

2. Carol Gomez 

3. Victorinox Zip Around Travel Kit

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:
Ina Se
Senior Manager 
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812

Fiona Foo
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3869

Joelyn Tan 
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1895

About Orchard 290 Ltd 

Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit or for more information. 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.

Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.