Singapore, 31 July 2012 – Her World, SPH Magazines Pte Ltd's ("SPH Magazines") flagship title and Singapore’s No. 1 women’s magazine, has launched Her World Fit & Fabto reach out to busy women readers who want a quick and easy way to lose weight. The annual title provides time-pressed professional women with simple, convenient shortcuts to getting a slim, sexy body.
Her World Fit & Fab has three major sections – Beauty, Health and Fitness. In Beauty, readers can pick up style tips on how to accentuate their assets and suggestions for outfits that flatter fuller figures. The section also gives readers insights into new slimming trends and pampering treatments in the aesthetics industry, as well as recommendations on the best body products – from body scrubs to sunscreen – in the market.
The Health section helps readers make better-informed and healthier lifestyle choices. There are articles on how to include carbohydrates in the diet while still dropping the kilos, a roundup of the best places in Singapore for delicious yet healthy meals, and inspiring stories of local women who have gone from obese to fighting-fit.
The Fitness section features useful get-slim tips from local exercise fanatics, the hottest personal trainers in Singapore, fuss-free 10-minute workouts that can be done at home to firm up problem spots like the calves or tummy, and news on the latest exercise gadgets and phone apps.
The $5 magazine will be available at all buzz pods, newsstands and bookstores island-wide from 31 July. Readers stand to win $12,256 worth of prizes from Origins and The Body Shop. They will also receive $1 off the cover price when they buy the magazine at selected Guardian outlets, between 31 July and 15 September 2012.
Ms Susanah Cheok, Group Editor (Fashion & Beauty), SPH Magazines, said: "The team at Her World Fit & Fab is pleased to launch a magazine that caters to the needs of many Singapore women who want to keep in shape, be healthy and fit, yet be able to indulge in one of their favourite past-times -- eating really good food. Every section in this holistic get-slim guide is dedicated to offering clever shortcuts and effective tips to help readers make savvy exercise, nutrition and aesthetic choices, so they can become and stay fit and fab."
Ms Diana Lee, General Manager, SPH Magazines, said: “Now is an opportune time to launch this title as women are becoming more and more conscious about their health and well-being. We are pleased to offer our advertisers the chance to connect with this group of readers.”
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About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formerly known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information