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SPH Magazines revamps Driven, a lifestyle publication of Wearnes Automotive

Singapore, 26 July 2012 – SPH Magazines has just released the revamped issue of Driven. The bi-annual lifestyle publication of Wearnes Automotive is distributed to car owners of brands carried by the company, such as Bentley, Bugatti, Infiniti, Jaguar, Land Rover, McLaren, Renault and Volvo.

Sporting a new look and feel, the revamped publication has features on driving destinations, food and other lifestyle pursuits. Readers are also updated on launches of new car models distributed by Wearnes Automotive and key motoring innovations.

The refreshed content of Driven, which has a circulation of 45,000, better reflects the tastes and preferences of its affluent and well-travelled readers, who also appreciate quality and good design with an innovative edge. 

Mr Andre Roy, Group Managing Director of Wearnes Automotive, said: “Driven aims to be an informative and entertaining magazine, highlighting the latest products of the brands we are representing as well as focusing on the lifestyle choices relevant to our owners. Our partnership with SPH Magazines will ensure that it becomes a definitive read presented through modern design.”

Mr Dennis Pua, Managing Director, SPH Magazines, said: “We’re pleased to be Wearnes Automotive’s publisher of choice. With our strong background in creating award-winning custom publications, we are confident that Driven will meet the expectations of both Wearnes Automotive and its readers.” 

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.


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Issued by SPH Magazines Pte Ltd. 
Co. Regn No.: 196900476M 

For media enquiries, please contact:
Sherlyn Yap
Senior Executive 
Corporate Communications
Singapore Press Holdings Limited 
Tel: 6319 1226
Email: 
syap@sph.com.sg

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.


In addition, websites such as 
herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formerly known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications 
Luxury-Insider.comInluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

 

About Wearnes Automotive
Established in 1906, Wearnes Automotive Pte Ltd currently holds distributorships and dealerships for a range of premium passenger marques. The company currently operates in China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand. Wearnes Automotive is a wholly-owned subsidiary of SGX Mainboard-listed WBL Corporation Limited (Wearnes), an international conglomerate with businesses in technology, automotive, property and engineering and distribution.

For more information, visit 
www.wearnesauto.com