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SPH UnionWorks unveils new jewel in crown

Singapore, 18 July 2012 - Singapore's first all-new radio station in 20 years will go on air on 3rd September. Kiss 92, SPH UnionWorks’ new station, was unveiled earlier today at a special trade launch at the Jewel Box on Mount Faber. Trade guests and media were treated to exquisite bites, wine and surprises from sister stations 91.3 and 100.3!

The much anticipated station on the brand new 92.0fm frequency has been named “Kiss 92”, to reflect the fact that this is the first station targeted at women in the 30-50 age group.

Ms Goh Wee Wang, General Manager of SPH UnionWorks, said: "As a female-centric station, the music will be specifically tailored to the target audience's tastes, with familiar tunes that listeners can hum and sing along to, and only the best new music. The shows will be full of energy, fun, and loads of great songs to keep listeners entertained at all times."

Maddy Barber will be crossing over from sister station 91.3 to helm the Morning Drive Time (6am to 10am) with The New Paper's Movie Guy, Jason Johnson. To ensure Kiss 92 listeners wake up to the best news on the radio every morning, popular newsreader Arnold Gay will be joining the team from Reuters. Together, they will liven up your morning with their banter and wit.

Jeremy Ratnam, another familiar stalwart in the radio scene, will helm the Evening Drive Time (4pm to 8pm), bringing his trademark easy-on-the-ear coolness. Also joining the Kiss 92 family is DJ and Jazz Diva Claressa Monteiro, keeping the mid-day fire burning from 10am to 2pm. And adding a dose of Hollywood glamour on weeknights from 8 till midnight is Ryan Seacrest, bringing listeners the Biggest Stars and all the latest music and entertainment news and gossip with his "On Air with Ryan Seacrest".

In addition to bringing listeners "All the great songs in one place", Kiss 92 will see experts share their knowledge both On-Air and Online on a range of topics including travel, food, relationships and family matters, shopping and entertainment, health and wellness, fashion and beauty, financial planning, and more. It will also offer listings of family-friendly and community events, give listeners exclusive offers and discounts through the Kiss 92 Mobile App, allow them to directly influence the playlist, and take part in a number of exciting signature events.

Adding to the excitement at SPH UnionWorks are sister stations 91.3 and 100.3, with both undergoing a face-lift and getting new names and logos.

From 19th July, Radio 100.3 will be known as UFM 100.3, with a new tagline - UFM 100.3是生活。音乐更精致,谈话更精彩! 
(UFM 100.3 is about life. Playing your favourite music, presenting the most interesting content!)

Come 1st August, 91.3 will be known as HOT FM91.3. It is, after all, the station with the hottest music, hottest artistes, hottest contests and hottest entertainment. Listeners will be happy to know that HOT FM91.3 will continue to be the home of Singapore's Hottest Morning Show "Rod Monteiro and The Married Men" and their wacky morning wit, while changes in the DJ line-up will see Charmaine Yee taking over the 4pm to 7:30pm show solo in August, to be joined by former MTV star Jamie Aditya in September. Cheryl Miles helms the 10am to 2pm show, Hot & Fresh & dplay host JJ comes back to afternoons 2pm to 4pm, and Adam the Intern returns full-time to the Hot 30 Countdown with Boy Thunder.

Mr Zainul Abidin Rasheed, Chairman of SPH UnionWorks, said: “These are exciting times for SPH UnionWorks and with the all-new Kiss 92, and revamped HOT FM91.3 and UFM 100.3, we will be able to entertain and engage listeners from all walks of life all day long, be it at work, at home, while commuting or just simply chilling out."

               



For more details, please contact:


Ms Angeline Tan 
Marketing Director
SPH UnionWorks Pte Ltd 
DID: 6319 5415
Email: 
atan@sph.com.sg 

Mr Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg



About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates three radio stations, HOT FM91.3, UFM 100.3 and KISS 92. 


HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 40. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often.

The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the street with car decal giveaways and live broadcast, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with Hot FM’s iPhone & Android apps.

Its growth momentum has been going from strength to strength. Against other local mainstream English music stations*, HOT FM91.3 saw its share doubled from 8% in 2009 to 16% in 2011 with listeners 15-39 years old, making it the third most popular music station for under 40s, and in the first half of 2012 further increased its weekly listenership to 308,000**, with its popular Breakfast Show "Rod Monteiro and The Married Men" grabbing the #2 share* of the Under 40 audience weekday mornings.

The newest radio station to hit the local FM market, KISS 92, is slated for launch in late 2012 with a targeted focus on women and families. It will provide in-depth women and family content, coupled with adult contemporary music. Women aged 25 and above, and families will find the channel informative and entertaining.

KISS 92 will see experts share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It will also cover Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines, KISS 92 will offer listeners the latest information, the best fashion and beauty bargains in town, and more.

UFM 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment.

The station’s drive-time programs are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning, and DJs Anna and Lingzhi in the evening. UFM 100.3 also introduces a new daytime at-work listening programme from 10am till 5pm, playing your favourite music, complementing with bite size info-capsules, sharing with listeners health tips, office survival skills and other useful lifestyle information.

The station actively engages its listeners through various interactive events such as dinner gatherings and its annual family day to build rapport and bonding. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations and successfully initiated a CSR program, “Star of the Month”, to raise public awareness for the underprivileged.

HOT FM91.3, UFM 100.3 and Kiss 92 offer a great synergy of content with tie-ups with SPH Newspapers, Magazines and SPH Multimedia Platforms.

*share compared against Class95, 987FM, Gold 90.5 and Power 98, Wave 1, 2011 and Wave 1, 2012

** Increase in cume between Wave 2, 2011 and Wave 1, 2012. (Base: P15+ Mon – Fri 24 hrs) 


About Singapore Press Holdings Ltd


Main board-listed 
Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 2.92 million individuals or 74 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 330 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, 
omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visitwww.sph.com.sg.