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SPH Red Apple Day collected 165 units of blood from 277 donors at second round of biannual event

Singapore, 17 July 2012 – Singapore Press Holdings' (SPH) Red Apple Day, a biannual blood donation drive, collected 165 units of blood from 277 donors at the SPH News Centre auditorium today.

Held in conjunction with the Singapore Red Cross Society, the first hour (11am to 12 noon) was reserved exclusively for SPH staff. It was then opened to the public to donate their blood from 12 noon onwards.

Since 2011, SPH has made this annual event a biannual one in response to a dip in blood donations during festive periods. The previous SPH Red Apple Day was held on 18 January 2012 and collected a total of 134 units from about 200 donors.

Mr Alan Chan, Chief Executive Officer of SPH and a regular blood donor himself, expressed his appreciation to all donors, volunteers and sponsors. 

He said: “Our decision to have a biannual event since 2011 has helped to increase the units of blood donated to the Bloodbank during the festive season. SPH and Singapore Red Cross will continue to work together to save more lives. We would like to extend our heartfelt thanks to all the donors, volunteers and sponsors for their unwavering support for the SPH Red Apple Day."

The SPH Red Apple Day is supported by SPH MediaBoxOffice, AsiaOne, SPH UnionWorks´ 91.3 FM and Radio 100.3, Benelux, Centrum, Cerebos, Gardenia, Marigold and Nestle. Teachers and students of Beatty Secondary School also volunteered at the blood donation drive today.


Issued by Singapore Press Holdings Limited 
Co. Regn. No: 198402868E 

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
Tel: 6319 1225

Joelyn Tan
Corporate Communications
Singapore Press Holdings Ltd
Tel: 6319 1895


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.