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Unveiling... the classy new look of The Straits Times



SINGAPORE, 15 September 2004 - The Straits Times is about to get better. From 19 October 2004, your newspaper is going to come to you packed with more. News. Features. Specials.

And a redesign that promises a fresh new look.

Advertisers and the media will be given a sneak preview of the redesigned Straits Times at a trade launch at 7 pm today (15 September), at The Grand Ballroom, The Ritz-Carlton Millenia Singapore.

Straits Times Editor Han Fook Kwang said the ST relaunch "is special because we’re breaking new ground".

"We’re going big on lifestyle with three new magazines in three big lifestyle areas. We’re going to give you even more value for money, more Sports pages, more foreign correspondents, more feature pages, better Home and Money coverage," he added.

"In short, more of the quality journalism that has won The Straits Times so many awards."

What’s in store for readers in the 1-plus-3 makeover

THREE WEEKLY MAGAZINES

Look out for three new weekly magazines to be distributed free, only with The Straits Times.

Every Tuesday: Digital Life replaces Computer Times and it will be your must-have guide to everything that’s new, leading-edge and cool in the tech world. You won’t have to be a geek to enjoy it.

Every Wednesday: Mind Your Body, and we mean that. Filled with news you can use to help you live longer and stay well - physically and mentally - this will be your indispensable health companion.

Every Thursday: Urban is mainly for women, but men will find it hard to resist. It will be packed with fashion, beauty, shopping and lifestyle news and gorgeous pictures.

There’ll be plenty more.

Expect improvements throughout the paper, as our journalists bring you the
latest news, views and analyses to keep you abreast of developments in
every beat, at home and beyond Singapore.

WE KNOW ASIA BEST

We know Asia best, and our growing network of correspondents across the continent will help you understand better the countries and changing societies they cover.

They will deliver the news, as well as insights that take you close up to developments that matter not only our neighbours in the region and beyond, but to all of us in Singapore too.

They will keep you up-to-date on people shaping the future, the men and women making a difference in all fields.

TOPS FOR SINGAPORE NEWS

There’s no place like Home and, at 159 years old, The Straits Times is a national icon that has grown, changed and thrived with this nation.

So count on us to cover the Singapore beat comprehensively and with new vigour.

We’re stepping up our output of news and views on Singapore politics, expanding the Insight pages to run twice a week.

Expect new regular features on whatever matters most to you, in education, health, business and economics, consumer issues, transport, sports and every other facet of life as we keep you informed and help you understand changes that matter to you at home, at work and at play.

We want you to know Singapore better too, so expect new features on places and people, and not just familiar sights and faces.

MORE NEWS FEATURES

Look out for our new section called Review, every day, Monday to Saturday, for commentaries, features and news analyses by staff writers and an ever-widening pool of contributors on the hot issues of the day. Also on the menu: Interviews with people behind the news, and stories to take you up close to Singapore’s varied communities.

MORE SPORTS PAGES

Sports fans can look forward to a strengthened Sports section, with more pages, and a more varied menu. You’ll get soccer, of course, and updates on all the English Premiership League thrills. But look out too for coverage of more sports, personalities and rising stars from both the international and Singapore arenas.

MORE TO LIFE! TOO

The Life! section gets a make-over too. All your lifestyle and entertainment favourites will still be there - Arts, Movies, TV, Music Travel, Food, Fashion, Books, Motoring, Interiors and Design.

Look out for People every Monday for the buzz on celebrities from East Asia, Hollywood and Bollywood.

And on Wednesdays, our Mid-Life! section-within-a-section will celebrate life after 50 and families.

We did say there’ll be more in The Straits Times from 19 October 2004. More value for everyone.


Issued by Singapore Press Holdings

For more information, please contact:

Irene Ngoo
Assistant Vice President
Corporate Relations
DID: 6319 1216
Email: ingoo@sph.com.sg

About The Straits Times
The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on 15 July 1845, its comprehensive coverage of happenings in Singapore, the region and beyond, makes it the most-read newspaper in Singapore. It has a daily circulation of 390,000 and readership of about 1.3 million.

The Straits Times’ key strength is in its world class coverage of news outside Singapore. With 10 bureaus in major cities around the world, The Straits Times correspondents bring world news to readers on a Singapore platter, helping them appreciate world events from a Singaporean perspective.

An active member of the community, The Straits Times was named "Newspaper of the Year" by the Pacific Area Newspaper Publishers’ Association (PANPA) in 2002 for its ability to connect with its local community through its Straits Times School Pocket Money Fund programme, which raises funds for children from low-income families, and its extensive foreign news coverage and analysis.

The Straits Times also carries a weekly education section to promote newspaper reading among Singapore students and this initiative won the SPH’s Circulation Department the PANPA Newspaper Marketing Award for Circulation in 2004.