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Action Asia receives Honourable Mention at regional publishing awards

Redesign of region's leading adventure travel magazine recognised by Society of Publishers in Asia 

Singapore, 21 June, 2012 – Action Asia received an Honourable Mention for Magazine Design at the Society of Publishers in Asia (SOPA) awards on June 7, 2012.

The design award is given to the magazine that “demonstrates high standards in visual presentation”. In the case ofAction Asia, the judges commented that “Double page spreads are really strong, great use of art and exciting photos.”

Steve White, Editor-in-chief of Action Asia, said: “It’s wonderful to be recognised for our first entry to the SOPA awards for a number of years. On top of that, it is great to have our decision to revamp the magazine so publically vindicated. It’s another piece of good news in a year that is building nicely towards our 20th anniversary party.”

The revamp was directed by Creative Consultant Stephane Delgado and executed by the magazine’s Supervising Art Director Jun Ng. They focused on introducing a more disciplined approach to page layout and more effective use of white space to allow the pictures, a long-standing strong suit for Action Asia, maximum room to sparkle.

Action Asia is published by Blu Inc Media (HK) Ltd, a Hong Kong-based subsidiary of SPH Magazines Pte Ltd of Singapore. The magazine is a one-stop adventure travel resource for its avid readership of 167,000 adventure lovers, with information on the best adventure destinations and environmental issues, accounts of expeditions and updates on the latest gear and training tips. 

Foong Seong Khong, Managing Director of Blu Inc Media (HK), said: "The revamp of Action Asia has been very well-received by industry players as well as our readers. Action Asia's overall look and feel has been successfully revitalised, and this award by SOPA serves to encourage us to continue to improve not just Action Asia but our other magazines as well."

Co. Regn No.: 196900476M 

For more information, please contact:

Foong Seong Khong
Managing Director 
Blu Inc Media (HK)

Adrian Cheong

Corporate Communications 

Singapore Press Holdings Ltd
DID: 63192261

About Blu Inc Media (HK) Ltd

Blu Inc Media is the leading publisher of high-end leisure and industry magazines, including English-language, Chinese-language and bilingual titles. Distributed around Asia and the world, the company’s titles include Asia-Pacific Boating, China Boating, JET Asia-Pacific, AsiaSpa, Action Asia, LP Luxury Properties and POLO. For more information, email: or

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.