Online classifieds portal ST701 unveiled its new job search site with improved functionality for job seekers
Singapore, 15 June 2012 – Singapore Press Holdings (SPH), the dominant player in print classifieds, is gearing up for the pole position in the online space as well.
It will release its improved offerings to the market in stages, beginning with the revamped job vertical on June 17. Previously known as ST701Jobs, this portal now appears as STJobs, which allows users to know intuitively what it is all about as well as its Straits Times lineage. Its new domain name is www.STJobs.sg. It can also be reached via iPhone, iPad and Android smartphones. Coming up next will be a property vertical, followed in rapid succession by a general classified portal and a vertical for vehicles.
Job seekers and recruiters alike will find STJobs a breeze to navigate and use. It promises enhanced features and functionality, all of which are there to provide users with better search results and effective matches. Uploading resumes requires all of one simple step, thanks to the vertical's proprietary "Resume Scan" features.
Since its soft launch in March, STJobs has garnered close to 10 million page views, 1.5 million visitors monthly and more than 35,000 Facebook fans. The latter figure qualifies STJobs as the job site with the largest fan base. Marketing Magazine named it the No. 1 Recruitment Site in the Digital Media of the Year Awards 2011.
Mr Johnson Goh, who heads SPH's Online Classifieds business, said: "Since our soft launch, we have seen a tripling of our site usage and traffic. This heartening result tells us that we are meeting our users' expectations of a truly effective and useful job site. I believe users also know that ST is a brand name they can trust. I am confident our job site will grow from strength to strength."
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Marketing Manager, ST701
DID: 6319 8919
Singapore Press Holdings Limited
DID: 6319 2261
Singapore Press Holdings Limited
DID: 6319 1225
First launched on March 24, 2006 as a job portal, ST701 carries the initials of The Straits Times, Singapore Press Holdings’ flagship newspaper and Singapore´s national English broadsheet. The numbers “701” convey what the user will experience: 7 days a week search at the 01 place that matters.
In 2007, ST701 expanded its scope to include motoring, property and general classifieds. Now, ST701 comprises four verticals, namely: STJobs; ST701 Cars; STProperty; and ST701 Shops. Collectively, the four verticals make up Singapore’s leading online marketplace for classified advertisements.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.