Singapore, 13 Jun 2012 – SPH Magazines has been appointed the publishing agent for Toyota’s quarterly magazine, Always Toyota. This publication is distributed to the most recent Toyota owners, typically those who bought a Toyota in the last one to three years. Loyal customers who have been with Toyota will receive the EDM version. SPH Magazines will handle the content development, design, ad canvassing, printing and distribution of the publication.
Always Toyota will provide the latest news on Toyota, as well as reviews of new models launched. Readers can also look forward to lifestyle features such as travel and food, as well as motoring related stories. An after-sales section allows readers to be kept abreast of deals and promotions by Toyota, as well as handy motoring tips in caring for their cars.
Mr Klaus Redomske, Marketing Director, Borneo Motors Singapore, said: “In line with our brand direction of ‘Toyota. Always Better’, our customers can expect always better cars and ‘always better’ from us. Part of our market leading ownership experience is the publication for our customers. In our effort to continuously improve, we decided it is time to also further step up the quality, i.e. the content, the relevance, the look and feel of our magazine, to establish a new standard. We have worked with SPH before and they are an excellent partner to deliver a quality magazine, which we re-named to Always Toyota to be in line with our brand positioning.”
Mr Dennis Pua, Managing Director, SPH Magazines, said: “We are pleased to be working with Toyota on their publication. This shows that we have become an established brand in custom publishing whom our clients can count on for quality products.”
SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.
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About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.
About Borneo Motors
Established in 1856, Borneo Motors is today’s leading car distributor that is part of the Inchcape Group of UK.
In 1967, our groundbreaking relationship with Toyota Motor Corporation began, sparking a success that surpassed all expectations. The Toyota brand name has been synonymous with quality, durability and reliability and has led the market as #1 car brand for 9 consecutive years since 2002. We’ve also launched the Lexus brand in 1992, and further expanded into the heavy goods vehicle market with Hino in 2006.
At Borneo Motors, you’ll discover the best range of vehicles to choose from, unrivalled island-wide service network and our Customer First belief that offers you the best ownership experience.