Singapore, 1 June 2012 - Tickets to The Straits Times 167th mega Birthday bash and concert will go on sale from Monday June 4, 2012.
In a first for a public event in Singapore, readers who are interested to take part can purchase the tickets directly with their credit cards via the event’s interactive ads on The Straits Times on iPad. They can also log on and purchase from the event’s web app at www.starevent.sg which is accessible by all tablets, smart-phones and computers. The public can also call a hotline or send an email.
The Straits Times STAR Concert at Gardens by the Bay on July 15 Sunday hopes to draw some 25,000 people to the birthday bash which will feature carnival activities in the day and an open-air pop concert in the evening.
The three-hour concert will feature Jason Derulo, an American singer-songwriter-dancer; 4Minute, a popular five-member K-pop dance girl group; Boys Like Girls, an American rock band from Massachusetts, and Singapore home grown talents - Singapore Idol winners Taufik Batisah and Hady Mirza.
The concert will also showcase young and talented future Singapore stars, such as jazz flautist, Rit Xu. The first-year student at the National University of Singapore’s (NUS) Yong Siew Toh Conservatory of Music (YSTCM) played the flute for the soundtrack of Taiwanese hit movie “Seediq Bale: Warriors of the Rainbow” which recently won the Golden Horse Award for Best Original Film Score. SPH ChildAid singers Amni Musfirah, 18; and Sophia Joe, 13, will also liven up the concert with their opening numbers.
The concert is one of the events that will kick off the Straits Times Appreciates Readers (STAR) outreach programme. It aims to build a closer relationship with all readers and to make the newspaper a part of their life, in line with its motto.
The ticket for the event is priced at $67, to mark the 167th anniversary, for readers of The Straits Times and $75 each for others. For that price, participants will attend the STAR concert and carnival on July 15, and be invited to another STAR private sundown party at the Universal Studios Singapore (USS), in Resorts World Sentosa (RWS), in August. To ensure participants get to enjoy most if not all the rides at USS, the 25,000 strong participants will be split into two groups. They can then get to choose on a first-come-first-served basis to attend this party either on Aug 18, Saturday or Aug 19, Sunday, which marks Hari Raya Puasa. The following Monday (Aug 20) is a public holiday.
That is not all. Participants will also be treated to a free Singapore Flyer ticket plus a host of other gifts and special discount vouchers, worth over $100.
Mr Warren Fernandez, the Editor of The Straits Times, noted that the STAR event would see ST work with several major partners to deliver great value for money for those who attend. He thanked co-organiser NParks and event partners such as Resorts World Sentosa, Standard Chartered Bank, Panasonic, Singapore Flyer, Tenet Insurance, Jay Gee Group and Volkswagen Singapore for their generous support.
Mr Fernandez said: “We want this to be a fun and memorable way for us to connect with our readers. They will enjoy a great show, as well as the lovely new gardens. There will be lots of goodies for them to take home and they can also attend a second party at Universal Studios Singapore in August. This is our way of saying thank you to our loyal readers."
The Star concert is co-organised by NParks which sees the event as a great platform to showcase its latest attractions – the Gardens by the Bay.
Mr Poon Hong Yuen, CEO, National Parks Board, said: “ We congratulate The Straits Times on its 167th birthday. Through the years, it has been an integral part of the Singapore community. NParks looks forward to continuing our partnership with The Straits Times, and engaging the community to co-create our City in a Garden.”
Dr. Kiat W. Tan, CEO, Gardens by the Bay, added: “We are delighted that Gardens by the Bay is part of The Straits Times’ birthday celebrations. As Singapore’s newest national garden that connects people through nature, we are pleased to provide the garden setting for the launch of The Straits Times’ community outreach programme, STAR.”
After the Star Concert on July 15, all participants will have a reunion at the ST Star Party at Universal Studios Singapore on Aug 18 and 19.
Mr Michael Gilligan, Senior Vice President, Resort Marketing, RWS said: “The opening of ticket sales signals the countdown to the party, and we are really excited. Resorts World Sentosa will be setting up a booth at the Star carnival, where we promise that it will offer entertainment and treats that concert goers won’t want to miss.”
As a special offer, Resorts World Sentosa is also offering a $10 F&B voucher for every Straits Times concert guest who joins its loyalty programme RWS Invites from June 4 to 19 August which readers can use when they attend the post-event parties at Universal Studios Singapore on the 18 and 19 August. Details are at rwsentosa.com/rwsinvites and the interactive ads on ST iPad.
Other sponsors are similarly eager to be part of the STAR family.
For instance, Standard Chartered Bank will be showcasing some of its finest food and beverage partners at the STAR Carnival prior to the concert.
Mr Lee Wei Choy, Standard Chartered Bank’s Regional Marketing Head, Singapore & SEA, said: “Standard Chartered Bank is pleased to continue its celebrated collaboration with SPH, by participating in The Straits Times 167th birthday celebration at the Gardens by the Bay. In this celebration, we are proud to showcase a string of popular The Good Life™ restaurant partners with an array of dining privileges for our cardholders at the newly opened Gardens by the Bay.”
Those who use Standard Chartered Bank’s credit cards to sign up for the concert will also stand to win attractive prizes such as the RWS Invite memberships which are worth $150 each.
Ms Patsy Ong, the CEO of Singapore Flyer, said: “Singapore Flyer has always had great working synergy with The Straits Times. As an iconic attraction, Singapore Flyer is excited to partner with The Straits Times, in celebrating this symbolic newspaper revamp with readers and fans.”
Mr R.Dhinakaran, Managing Director of Jay Gee Group, is hoping that participants would find the discount vouchers from his company useful. He said: “We share the same values of engaging and appreciating our customers as The Straits Times. Hence, the Jay Gee Group is delighted with the synergy of this partnership and excited to be part of this inaugural event.”
Mr Daniel Tan, Director of Panasonic Singapore, who is contributing gifts from his company to the goodie bags, said “We are proud to be part of STAR. In line with ST’s community outreach programme, Panasonic aims to establish close ties with the community and to share the green messages of saving our earth, together"
Ms Stella Tan, Chief Executive Officer of Tenet Insurance, added: “At Tenet Insurance, we know that to live life, you need to have fun. STAR gives us an opportunity to do exactly that. To shout and sing with joy together in one exciting event!”
There are four easy ways to sign up for the STAR event :
2) At www.starevent.sg with your tablets, smart-phones or computers.
3) Call 6319-2368/2087 if you need help or to sign in groups of more than 20 people
4) Email email@example.com
For more information, please visit www.starevent.sg
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Mr Yeo Siew Chi
Singapore Press Holdings Limited
DID: 6319 1586
Mr Tan Ooi Boon
Head, Customers Service
Singapore Press Holdings Limited
DID: 6319 2088
About The Straits Times
The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore.
The Straits Times also has an online presence at www.straitstimes.com. The site features top stories, blogs and an online forum threads. Also under The Straits Times' umbrella are citizen journalism site Stomp and online television service RazorTV.
For more information, visit www.straitstimes.com.