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omy.sg and Lianhe Wanbao launch Singapore’s First “Mobile News Magazine App” on Android

Singapore, 23 May 2012 – omy.sg, Singapore’s leading bilingual news and entertainment portal and Chinese evening daily Lianhe Wanbao have launched Singapore’s first “Mobile News Magazine App” on Android Google Play store.

The mobile news magazine app called "Vice Ring Probe" (《新闻大事件系列~名人嫖雏妓案》), will present a complete picture of the recent news on the Singapore online vice ring in an easy-to-read news magazine format for the mobile smartphone platform.

The app is targeted at busy executives and young Singaporeans who are interested to find out more about the hottest news in Singapore, but do not have the patience nor time to follow the news on a daily basis. It will carry all the news reports in Lianhe Wanbao related to the online vice ring breaking news from 16 April 2012.

Besides news articles, the app will also feature photo and video galleries aggregated from omy.sg, as well as exclusive multimedia content, which is only available in this app.

Chua Chim Kang, Editor of omy.sg and Lianhe Wanbao, said: “This is a natural, innovative product extension of Lianhe Wanbao and omy.sg, to bring you the best in news stories from both the traditional print and digital media. If you prefer to read the particular news topic in a complete format, this app is tailored just for you.”


Content highlights include:

  • Complete archive of news stories related to the online vice ring from Lianhe Wanbao and omy.sg
  • Society view points and discussions on the news
  • Latest profile summaries of the 48 charged male suspects
  • An exclusive video interview with female bloggers on the social escort scene in Singapore
  • Exclusive interviews with young female bloggers cum models on the “cyber-baiting” phenomenon and how young girls fall into underage prostitution


Retailing at S$2.49 (USD1.99), the app promises value-for-money for the consumer with a full picture of the breaking news that can be read leisurely like a digital magazine on Android OS mobile phones at the reader's own time and convenience.

As a special promotion, the app will be sold at an introductory price of S$1.24 (USD0.99) for the first month, S$0.44 more than a print copy of Lianhe Wanbao. Promotion rate ends on 22 June 2012. For more information on download, please scan the QR code or log on to www.omy.sg.

The mobile news magazine app will also be available from the Apple App Store soon.




Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:


Alvin Lim
Assistant Manager, Online Marketing

www.omy.sg
Singapore Press Holdings
Tel: 6319 2490
Email: limlh@sph.com.sg

Sherlyn Yap
Senior Executive
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1226

E-mail: syap@sph.com.sg


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.