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The Singapore Book Fair 2012 is back from 25 May to 3 June

Singapore, 21 May 2012 – The Singapore Book Fair 2012 (新加坡书展)will kick off on 25 May at the Suntec Singapore International Convention and Exhibition Centre, Exhibition Hall 402 - 404. The event is opened from 11am to 10pm daily and admission is free.

About 100 exhibiting companies from 10 countries across Asia will showcase over 100,000 books, as well as teachers’ resource and supplementary materials, educational products, periodicals, enrichment programmes and software.

To foster the reading habit and inculcate the importance of education amongst the young, the organisers with the support of Kwan Im Thong Hood Cho Temple have issued S$50,000 book vouchers to 1,250 children from low-income families through four self-help groups: the Chinese Development Assistance Council, Mendaki, Sinda and the Singapore Eurasian Association. Each child will receive S$40 worth of book vouchers to purchase books and educational resources.

Over 200,000 visitors are expected at the fair to browse and buy, and participate in the host of events, including book launches, meet-the-author sessions, educational talks and national schools competitions.

Mr Heng Swee Keat, Minister for Education, will officiate at this year's opening. He will also present the Inspiring Chinese Language Teachers Award
(全国模范华文教师奖) to the 22 winners. (For details on the award, please refer to Annex A).

The Singapore Book Fair is jointly organised by Singapore Press Holdings Chinese Newspapers Division (新加坡报业控股华文报集团) and Marshall Cavendish Business Information Pte Ltd (名创商业资讯私人有限公司), and supported by the Singapore Ministry of Education(新加坡教育部), National Library Board(国家图书馆管理局), ASEAN Book Publishers Association(亚细安图书出版协会), Singapore Book Publishers Association(新加坡出版商协会), National Book Development Council of Singapore(全国书籍发展理事会), Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, My Paper, zbComma and Suntec Singapore International Convention and Exhibition Centre(新达新加坡国际会议与展览中心).

Wide Selection of Books, Magazines and Educational Materials
There will be a wide selection of fiction and non-fiction titles in both English and Chinese for children and adults, as well as teachers’ resource materials, magazines and supplementary books not commonly found in bookshops. Also available are a swathe of innovative products and interactive games to help children develop their mental and social skills through play.

Digital Pavilion
For the first time, the Singapore Book Fair will have a Digital Pavilion, which will showcase an exciting array of products, including e-books, e-readers, e-learning programmes, edutainment and entertainment products. At this dedicated site for ‘e’, you can find many useful resources that will advance learning in this digital age.

You can find learning services for both children and adults. Established language centres such as Hua Language Centre, Han Language Centre and Eduplus Language Centre offer enrichment programme on languages, while Camford International College and Singapore Institute of Management offer services for adult education and professional development.

Meet-the-Author Sessions
Well known authors will make special appearance at the book fair and autograph new books. Among them are homegrown children books’ author/illustrator and accomplished artiste Edmund Chen (陈之财), who will launch his new book “Maskee Bear”, and popular Taiwanese writer Yu Wo (御我). Ms Yu Wo, who is best known for her light novels, will share with the audience her own experiences and journey to being a nationwide best-selling novelist.

Historical Development of Singapore Chinese Literature (新华文学发展历程展)
Jointly organised by the Singapore Literature Society (新加坡文艺协会) and the National Library Board, this 90-square metre exhibit will provide a rare insight into the development of Chinese Literature in Singapore over the last century. On display will be local literary works that spanned across the different historical periods - pre-independence, pre-war, post-war and post-independence. As this is one the few occasions that these rare publications are put on public display, it is an opportunity not to be missed.

Fun-Filled Activities and Educational Talks/Seminars
At the Stage Activity Area, there will be non-stop activities to entertain and educate visitors of all ages. There will be talks on personal finance, legal advice, health, wellness and more. Top on the list of speakers is Master Xiao Hong Chi (萧宏慈老师), a Chinese specialist in La Jin Pai Da Therapy (拉筋拍打功). He will be giving two free talks and demonstrations on 2 and 3 June 2012. At his last public appearance in Singapore at the Singapore Expo last November, Master Xiao drew a crowd of over 1,000 participants.

Special line-up for students includes talks on mastering English, Chinese and Mathematics, and how students can improve their grades. Ms Chang Mei Hsiang (张美香) of Eduplus Language Centre will provide tips on helping kids growing up in English-educated environment with their Chinese homework; Mr Ann Jong Juan (韩永元)of Han Language Centre will speak on how students can prepare for the Primary 6 PSLE and ‘O’ Level oral examinations; while Ms Rosalind Drake from Planet A-Star will focus on how parents can motivate their children and inspire them to excel in English.

Singaporean pop duo BY2 will be making a guest appearance at the fair to launch their new book and meet and greet their fans.

The following inter-school competitions will also be taking place:-
    · Singapore Malaysia Primary Schools Bilingual Olympiad 2012
    · National Secondary Schools Xiang Sheng (Cross Talk) Competition 2012
    · National Chinese Folk Song Singing Competition for Primary Schools 2012
    · National Secondary Schools Chinese News Production Competition 2012

In conjunction with the Singapore Book Fair, there will be:

Food Revolution 2012
Food Revolution 2011 will showcase the change and modifications in the food industry and show a creative side of food that most of us have never seen before. During the five day show, May 25 to 29, visitors can check out exhibitors not commonly found at food shows and attend cooking demonstrations and workshops on nutritional cooking and wine appreciation. For more information, check out

Diving & Resort Travel Expo (The DRT Show)
The DRT Show will feature over 150 top tiered exhibitors from over 20 countries and regions showcasing their latest dive and water sport equipment. The inaugural show will dedicate a large part of the agenda to marine conservation with world class experts from diving and marine conservationists sharing their insights on water sport and marine conversation in Southeast Asia. For more information, check out

Show Promotion
For every S$20 spent at the Fair during the first two hours of the opening day (25 May), a goodie bag is redeemable. 100 bags will be given on a first-come-first-serve basis. For more information, please check into the Singapore Book Fair website at


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For media queries, please contact:

Enya Tan
Executive, Brand Promotions, Cultural Industry Promotion
Chinese Newspapers Division
Singapore Press Holdings
Tel: 6319 1986
Fax: 6319 8114

Sherlyn Yap
Senior Executive
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1226

Christine Ng
Manager, Exhibition Sales
Marshall Cavendish Business Information Pte Ltd
Tel: 6213 9428
Fax: 6285 0161

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.