CATS Classified's Mother's Day Promotion celebrates the greatness of a mother’s love
Singapore, 11 May 2012 – Four CATS Classified readers sprang a surprise on their mothers when they won a Mother’s Day gift of their choice worth up to $800 for her. This Mother’s Day promotion, now in its seventh year, is organised by Singapore Press Holdings' CATS Classified. About 400 heart-warming tributes were submitted by CATS Classified readers of The Straits Times and Lianhe Zaobao. They had to choose an object that best represents their mother's love, and share its significance.
Here are the stories of three of the four winners:
Object: Batu lesung
Coming from a generation where actions speak louder than words, my mother communicated her love for us by using this batu lesung for over 40 years to painstakingly pound spices to make rempah for our food. It is solid, resilient and withstands the test of time, just like my mother’s love.
Charmaine Tay, 26
Maureen Chua, 72
Charmaine Tay, a post-graduate student, wanted to express her gratitude to her mother in words and thought that taking part in this contest was a good opportunity to do so. Coming from a Peranakan family, Charmaine said that her mother, Maureen Chua, a retiree, would pound spices to make rempah and sambal belachan by hand for the family’s meals. It was a tedious process and a lot of hard work but she did it because the family, especially Charmaine’s father, liked spicy food.
She chose a bread-making machine for her mother as her mother recently picked up bread making. The machine would make work easier for her as kneading dough by hand was tiring.
Object: “A Teacher’s Prayer”
This was given to me during my first week as a school teacher in February 2012. It reminds me of how my mum has guided me since I was young. She would ask me to read one verse of wisdom every morning before leaving for school.
Eileen Chua, 23
Esther Lee, 58
Mdm Esther Lee, a family life educator, chanced upon the framed picture in a shop and knew it was the perfect gift for her daughter, Eileen Chua, a trainee teacher at National Institute of Education.
For Eileen, her mother’s expertise in dealing with parents of secondary school students is useful in her course of work as a teacher when she deals with the parents of her students. As for Mdm Lee, she seeks her daughter’s opinion to get a better understanding of how youngsters perceive certain issues like parent-child relationships when she is planning workshops for parents with teenage children.
The choice of educational materials as a gift for her mother was an easy one, as Mdm Lee frequently needs to use these resources in her work.
As I was born with cerebral palsy and sensory integration dysfunction, Mummy has been brushing me with this special brush to help me with my sensory issues. She has been doing it daily for many years. This brush means that she is always there for me.
Seth Matthias Teas, 12
Silvia Buniardi, 36
Seth Teas loves to surprise his mother, Silvia Buniardi, a housewife, to show his appreciation for her. A student at Pathlight School, he once gave her a birthday treat out of his own pocket money. Mdm Buniardi has been looking after her son full-time since she quit her job when he was three years old.
He took the initiative to join this Mother’s Day contest after reading the advertisement in the newspapers. This brush immediately came to Seth’s mind, because Mdm Buniardi had to brush him every two hours daily in the past. The frequency is now reduced to just once a day. This brush is not available locally and had to be specially brought in by the occupational therapy clinic.
He thought Metro shopping vouchers would make a good gift as he has noticed that his mother has gone into that store before.
Selected readers who contributed to the CATS Classified Mother’s Day promotion will see their tributes published this Sunday, 13 May, in the CATS Classified section of The Sunday Times and Lianhe Zaobao.
For more information, please contact:
Goh Mei Yi
Advertising & Promotions
Singapore Press Holdings
DID: 6319 5942
Kim Soo Nan
Head, Advertising & Promotions
Singapore Press Holdings
DID: 6319 5978
Corporate Communications Division
Singapore Press Holdings Limited
DID: 6319 2261
About CATS Classified
CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.