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Express Your Love to Mum with BRAND’S and SPH MediaBoxOffice

Singapore, 11 May 2012 – Give mum a special surprise this Mother’s Day through BRAND’S® Bird’s Nest Wall of Love. Simply share your fondest and most memorable photos or videos at the BRAND’S Bird’s Nest Facebook page and it will be screened on the larger-than-life video wall at 313@somerset for all to admire!

BRAND’S® four-week digital Out-Of-Home campaign with SPH MediaBoxOffice (SPHMBO) at 313@somerset’s video wall is part of their integrated campaign using outdoor, social media and newspapers to bring people together to express their love to those dearest to them.

Expressions of love can be uploaded to www.facebook.com/brandsbirdsnest from now till 20 May 2012. Photos and video dedications will be showcased on the 313@somerset video wall for all to see.

Ten lucky participants of BRAND’S® Bird’s Nest Wall of Love stand a chance to receive a personalised BRAND’S® Bird’s Nest pack each inscribed with an image of their winning entry, while 20 other lucky winners will each receive S$100 worth of BRAND’S® Bird’s Nest products.

To extend the campaign further, the public is invited to be part of BRAND’S® Facebook community and vote for their favourite photos and videos with 5 lucky winners standing a chance to win BRAND’S® Royal Superior Bird’s Nest each week till 13 May 2012.



Issued by:
SPH MediaBoxOffice Pte Ltd
Co. Regn. No. 200511176Z


For more information, please contact:

Byron Yap
Assistant Marketing Manager
SPH MediaBoxOffice Pte Ltd
DID: 6319 2025
Email: byronyap@sph.com.sg

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Email: garyyeo@sph.com.sg


About SPH MediaBoxOffice Pte Ltd

SPH MediaBoxOffice Pte Ltd (SPH MBO) is the leader in Digital Out-Of-Home (DOOH) advertising in Singapore. A wholly owned subsidiary by SPH Limited, it owns and operates various digital OOH advertising networks which boast close to 400 Screens Island wide.

With 8 larger-than-life outdoor LED screens in strategic locations such as 313@somerset, Chevron House, One Raffles Place, etc. and presence in 16 shopping malls in Singapore, the digital platform reaches the hard-to-reach PMEBs and youth segments.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.