Three other campaigns were also highly commended, including SPH Ink Awards 2011 for Best Integrated Campaign
Singapore, 10 May 2012 – Singapore Press Holdings (SPH) won a total of four honours at the Pacific Area Newspaper Publishers' Association (PANPA) Awards today.
SPH was named winner in the Best Single Print Campaign (circulation more than 90,000) category, with two other campaigns receiving "highly commended" citations. In addition, the SPH Ink Awards 2011 campaign was also highly commended in the Best Integrated Campaign category.
All four campaigns were designed by the Creative Services department of SPH's Marketing Division, which is led by Executive Creative Director Linda Leong.
A campaign for recruiting new Management Associates for SPH won the Best Single Print Campaign (circulation more than 90,000).
The campaign featured different pairs of shoes depicting how candidates should have the right fit with the company, and how they could fast-track their career development.
In the same category, two other campaigns were highly commended. The first was "Window", a branding campaign for The Business Times showing how it offers readers insights and analyses that will help them gain new perspectives and see windows of opportunities. The other campaign was for Si Chuan Dou Hua Restaurant. The ad, which was published in SPH's Chinese luxury newsgazine ZbBz, used tea and other ingredients found in the restaurant's dishes in the creatives.
In other results, the campaign for SPH Ink Awards 2011 was highly commended in the Best Integrated Campaign for a Client (one or more platforms)category.
On her team's wins, Ms Leong said: "Our win at the PANPA Ad Awards again this year is truly encouraging. It shows our commitment in producing effective and creative ad campaigns for both our external and in-house advertisers. I would like to take this opportunity to
thank all advertisers for their trust and support, and last but not least, my creative team for their passion and effort."
This year's Awards received a record number of 320 entries. Entries were received from Singapore, Fiji, Hong Kong, as well as the New Zealand and Australian markets.
The Awards also recognised Executive Excellence in the newspaper publishing industry by giving out accolades such as Advertising Director/Manager of the Year, Display Sales Executive of the Year, Classified Sales Executive of the Year and Creative Services Professional of the Year.
The PANPA Ad Awards wins came just a day after omy.sg, the leading bilingual news and entertainment news portal of SPH, became the only Singapore winner at the INMA Awards 2012, the prestigious international news media marketing awards. It won third place in the Marketing Solutions for Advertising Clients (circulation over 300,000) category for its social media initiative, omy Blog Club
Summary of honours won by Singapore Press Holdings
A) PRINT CATEGORIES
BEST PRINT CAMPAIGN (90,000+)
SPH Creative Services, Marketing Division – “Human Resources Recruitment”
SPH Creative Services, Marketing Division for The Business Times – “Window”
SPH Creative Services, Marketing Division – "Si Chuan Dou Hua Restaurant”
B) CROSS-PLATFORM CATEGORIES
BEST INTEGRATED CAMPAIGN FOR A CLIENT (ONE OR MORE PLATFORMS) - OPEN
SPH Creative Services, Marketing Division – “SPH Ink Awards 2011”
Issued by Singapore Press Holdings Ltd
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Singapore Press Holdings Limited
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.