Singapore, 9 May 2012 – omy.sg, the leading bilingual news and entertainment news portal of Singapore Press Holdings (SPH), was the only Singapore winner at INMA Awards 2012, the prestigious international news media marketing awards.
It won third place in the Marketing Solutions for Advertising Clients (circulation over 300,000) category for its social media initiative, omy Blog Club (http://blog.omy.sg/blogclub).
omy.sg was among the winners announced yesterday in the world's premier competition for marketing news media brands by the International Newsmedia Marketing Association (INMA) at the INMA World Congress at the J.W. Marriott in Los Angeles.
Mr Chua Chim Kang, editor of omy.sg and Lianhe Wanbao, said: “We are extremely honoured to have won this award. It is a strong affirmation of our innovative social media initiatives which give advertisers more engagement with the users beyond typical online advertisement campaigns.”
For the Marketing Solutions for Advertising Clients category, judges looked for creative marketing campaigns that provide added value to advertisers and at the same time, generate new revenue or attract new advertisers.
The omy Blog club allowed omy.sg to leverage on its database of over 3,000 bloggers to offer advertisers a unique proposition utilising various social engagement tools such as blogs, Facebook and Twitter.
Partnering with advertisers, the omy Blog Club organises events for bloggers. Events include sponsored cinema outings with United International Picture, an annual blogging contest with F&N and a cruise sponsored by Royal Caribbean.
Annual ad revenue for omy.sg grew exponentially by over 90 per cent from 2009 to 2010 with the introduction of the omy Blog Club. It also attracted new advertisers, including major brands like Estee Lauder, Nestle, Panasonic and Canon.
The INMA Awards 2012 saw 89 recipients from 66 newsmedia companies in 23 countries across 10 categories and three circulation groups. The competition was judged by an international panel of 24 industry experts from media companies, advertising agencies, trade magazines, and more. Judges came from the Australia, Canada, China, France, Germany, India, Mexico, Oman, South Africa, Spain, Sweden, Turkey, United Kingdom, and the United States.
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For more information, please contact:
Assistant Manager, Online Marketing
Singapore Press Holdings
Tel: 6319 2490
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1226
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.